{"id":957068,"date":"2026-05-13T13:00:20","date_gmt":"2026-05-13T13:00:20","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/957068\/"},"modified":"2026-05-13T13:00:20","modified_gmt":"2026-05-13T13:00:20","slug":"liverpool-face-never-ending-battle-with-fans-after-latest-ticket-price-u-turn","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/957068\/","title":{"rendered":"Liverpool Face \u2018Never-Ending Battle\u2019 With Fans After Latest Ticket Price U-Turn"},"content":{"rendered":"<p> <img width=\"1140\" height=\"641\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/05\/John-Henry-Liverpool-fans-1-1140x641.jpg\" class=\"attachment-single-feature size-single-feature wp-post-image\" alt=\"John Henry with Liverpool fans included in a circular inset\" layout=\"fill\"  style=\"object-position: 50% 20%\" loading=\"eager\" fetchpriority=\"high\" decoding=\"async\" \/><\/p>\n<p>(Credit: Imago\/Getty Images)<\/p>\n<p>    <img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/jamesmurray-150x150.jpg\" width=\"64\" height=\"64\" alt=\"James Murray\" loading=\"lazy\"\/>   <\/p>\n<p> Wed 13 May 2026 13:52, UK <\/p>\n<p><strong><a href=\"https:\/\/www.footballinsider247.com\/liverpool-fc\/\" target=\"_blank\" rel=\"noopener\">Liverpool<\/a>\u00a0are set to face a \u201cnever-ending battle\u201d with their fans over ticket price increases at Anfield.\u00a0<\/strong><\/p>\n<p>That is according to former Manchester City financial adviser Stefan Borson, who exclusively told <strong>Football Insider <\/strong>it\u2019s harder for the Reds to put their admission rates up following their \u201cmediocre\u201d season. <\/p>\n<p>Liverpool previously announced their ticket prices would rise in line with the consumer price index for inflation over the next three seasons. <\/p>\n<p>However, Arne Slot\u2019s side, who sit fourth in the Premier League table, have now scrapped those plans following recent fan protests at Anfield.\u00a0<\/p>\n<p>While\u00a0<a href=\"https:\/\/www.footballinsider247.com\/liverpool-fc\/finance\/\" target=\"_blank\" rel=\"noopener\">Liverpool\u2019s prices will increase<\/a>\u00a0by 3 per cent next season, there will be a freeze on general admission rates for the 2027-28 campaign.\u00a0<\/p>\n<p style=\"margin: 0 0 10px 0; color: #C8102E; font-family: sans-serif; font-size: 18px; font-weight: bold; text-transform: uppercase\">\ud83d\udcb0 Liverpool Finance Update \ud83d\udcb0<\/p>\n<p style=\"margin: 0 0 15px 0; color: #333333; font-family: sans-serif; font-size: 15px\">Inside the transfer budget, player wages, new kits, off-pitch deals and boardroom developments at Anfield.<\/p>\n<p> <a href=\"https:\/\/www.footballinsider247.com\/liverpool-fc\/finance\/\" style=\"background-color: #C8102E; color: #ffffff; padding: 12px 25px; text-decoration: none; font-family: sans-serif; font-weight: bold; border-radius: 2px; display: inline-block\" target=\"_blank\" rel=\"noopener\">VISIT THE FINANCE HUB<\/a> <\/p>\n<p>MORE FOOTBALL INSIDER STORIES<\/p>\n<p>  Why Liverpool have been forced into ticket price U-turn<\/p>\n<p><a href=\"https:\/\/www.footballinsider247.com\/liverpool-owners-could-make-u-turn-on-ticket-price-hike-after-impressive-fan-protest\/\" target=\"_blank\" rel=\"noopener\">Liverpool fans were applauded for their protest<\/a>\u00a0against the planned ticket price increases during the clash with Crystal Palace last month, pressuring club chiefs into U-turning on their plans.\u00a0<\/p>\n<p>Season tickets at Anfield range between \u00a3734.50 to \u00a3931 for next season, while general admission matchday prices range from \u00a330 to \u00a362.75.\u00a0<\/p>\n<tr>\n<td>Financial Metric<\/td>\n<td>Value<\/td>\n<\/tr>\n<tr>\n<td>Commercial Revenue<\/td>\n<td>\u00a3323m<\/td>\n<\/tr>\n<tr>\n<td>Matchday Revenue<\/td>\n<td>\u00a3116m<\/td>\n<\/tr>\n<tr>\n<td>Broadcast Revenue<\/td>\n<td>\u00a3264m<\/td>\n<\/tr>\n<tr>\n<td>Total Revenue<\/td>\n<td>\u00a3703m<\/td>\n<\/tr>\n<tr>\n<td>Profit<\/td>\n<td>\u00a38m<\/td>\n<\/tr>\n<tr>\n<td>Wages<\/td>\n<td>\u00a3428m<\/td>\n<\/tr>\n<p>Liverpool\u2019s accounts for last season<\/p>\n<p>Speaking exclusively to <strong>Football Insider<\/strong>, Borson discussed what Liverpool scrapping their ticket price plans means for the club. <\/p>\n<p>\u201cThe more clubs heed to fan protests, the more it\u2019s difficult for the others to resist them,\u201d said Borson. <\/p>\n<p>\u201cIf you\u2019ve had a mediocre season, which Liverpool have had, some people say it\u2019s a poor season, but they\u2019re still going to qualify for the Champions League. Where you\u2019ve got a poor season, it\u2019s just harder to increase prices. That\u2019s just the way it is. <\/p>\n<p>\u201cIf your team does poorly on the pitch in a season, the fans are going to win when it comes to battling against ticket prices. But that is going to be a never-ending battle between the clubs and the fans, and there\u2019s no solution for it.\u201d\u00a0<\/p>\n<p>How live events are impacting Premier League ticket prices<\/p>\n<p>Borson insisted other live events are having an impact on ticket prices in the Premier League. <\/p>\n<p>\u201cThe drivers there are the live events and the other prices of tickets,\u201d said Borson. <\/p>\n<p>\u201cIf you have a look at some of the gigs that were sold last week, I had the misfortune of buying a couple of tickets for the kids for Olivia Rodrigo.\u00a0<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">Liverpool FC can confirm an update to its previously announced ticket pricing approach for future seasons.<\/p>\n<p>\u2014 Liverpool FC (@LFC) <a href=\"https:\/\/twitter.com\/LFC\/status\/2052297388211986613?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">May 7, 2026<\/a><\/p><\/blockquote>\n<p>View Tweet<\/p>\n<p>\u201cThe standing ticket is \u00a3100, and from what I can tell, a very ordinary seat is \u00a3250. <\/p>\n<p>\u201cYou look at what the Champions League final and the FA Cup final tickets are. There\u2019s a driver around ticket prices which is not going away.\u201d\u00a0<\/p>\n<p style=\"text-align: center; margin: 0 0 15px 0; color: #C8102E; font-family: sans-serif; font-size: 19px; font-weight: bold;\">        \ud83d\udd34 Don\u2019t Miss a Beat: Your Liverpool Insider Access\n    <\/p>\n<p style=\"text-align: center; margin: 0 0 20px 0; color: #333333; font-family: sans-serif; font-size: 15px; line-height: 1.4;\">        Get the full story from Anfield and the AXA Training Centre with our dedicated expert hubs:\n    <\/p>\n<p style=\"margin: 20px 0 0 0; font-family: sans-serif; font-size: 13px; color: #444444; border-top: 1px solid #C8102E; padding-top: 12px; text-align: center;\"> Updated 24\/7 with expert analysis from the heart of Merseyside. <\/p>\n<p>  <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"(Credit: Imago\/Getty Images) Wed 13 May 2026 13:52, UK Liverpool\u00a0are set to face a \u201cnever-ending battle\u201d with their&hellip;\n","protected":false},"author":2,"featured_media":957069,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8815],"tags":[1120,748,393,4884,179,93519,16,15],"class_list":{"0":"post-957068","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-liverpool","8":"tag-anfield","9":"tag-britain","10":"tag-england","11":"tag-great-britain","12":"tag-liverpool","13":"tag-stefan-borson","14":"tag-uk","15":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/116567398514548008","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/957068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=957068"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/957068\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/957069"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=957068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=957068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=957068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}