{"id":957479,"date":"2026-05-13T17:21:27","date_gmt":"2026-05-13T17:21:27","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/957479\/"},"modified":"2026-05-13T17:21:27","modified_gmt":"2026-05-13T17:21:27","slug":"alexa-is-moving-into-amazon%e2%80%a4com","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/957479\/","title":{"rendered":"Alexa is moving into Amazon\u2024com"},"content":{"rendered":"

Amazon is bringing Alexa Plus to Amazon.com<\/a>, integrating its LLM-powered AI assistant<\/a> directly into the company\u2019s shopping experience.<\/p>\n

Beginning today<\/a>, when you type a query into Amazon, you\u2019ll be talking to Alexa for Shopping, the company\u2019s new shopping assistant, powered by Alexa Plus. So, while a search for \u201ctoilet paper\u201d will still return the expected list of brands, typing \u201cWhat\u2019s a good skincare routine for men\u201d or \u201cWhen did I last order AA batteries\u201d will now trigger an answer from Alexa.<\/p>\n

Alexa for Shopping is replacing Amazon\u2019s Rufus AI shopping assistant<\/a> and, unlike Rufus, it will be front and center in the Amazon app and on the website. According to the company, the AI assistant will take over all of Rufus\u2019s responsibilities and bring a few of its own.<\/p>\n

\"Along<\/a><\/p>\n

Along with using the search bar to talk to Alexa for Shopping, the cursive \u201ca\u201d indicates other places you can interact with the shopping assistant. Image: Amazon<\/p>\n

At launch, Alexa for Shopping\u2019s capabilities include setting price alerts, comparing items, and automatically reordering products. It can auto-purchase items for you based on parameters you set, such as when something falls below a price at a specific time \u2014 \u201cAdd this sunscreen to my cart if the price drops to $10 and I haven\u2019t purchased it in the last 2 months.\u201d<\/p>\n

Alexa for Shopping can also go out and shop on other websites for you, via the somewhat controversial<\/a> agentic Buy for Me feature<\/a>, track a full year of price history for a product, and automatically look for products and deals for you using \u201cscheduled actions.\u201d All of this can be done just by saying what you want in the search bar.<\/p>\n

The service doesn\u2019t require an Alexa account and is open to all Amazon customers in the US, with availability ramping up over the coming weeks, according to Daniel Rausch, vice president of Alexa and Echo. Along with the main search bar, the Alexa for Shopping assistant will also live in a dedicated Alexa for Shopping chat window.<\/p>\n

While Alexa for Shopping is a merging of Alexa and Rufus, its key differences are that it\u2019s \u201cmore deeply integrated, more capable, and available everywhere,\u201d Rausch told The Verge in an interview. You can access the assistant across all of Amazon and Alexa devices, creating \u201ccross-device continuity.\u201d<\/p>\n

Additionally, he said Alexa for Shopping has a broader scope, leveraging a series of models and reasoning to answer your questions. Along with information from Amazon.com<\/a>, it will pull from across the web and use any knowledge it has about the customer, \u201cfiguring out a very specific answer to your question,\u201d said Rausch.<\/p>\n

\"Some<\/a><\/p>\n

Some of Alexa for Shopping\u2019s features include setting price alerts and scheduling actions to have Alexa automatically look for products and deals for you. Image: Amazon<\/p>\n

You\u2019ll also get a more personalized experience if you have an Echo smart speaker or Show smart display, said Rausch, using a science project example. If you interact with Alexa Plus on a smart speaker, say by asking for ideas for the project, when you go to Amazon.com and type in \u201cshow me what I need to buy for my science project,\u201d Alexa for Shopping will have the context from that previous conversation. Additionally, if you set price alerts for products, you will receive them on your Show devices and in the Amazon app.<\/p>\n

The answers Alexa for Shopping generates will be more fully featured than what you currently get when typing in a query to Amazon. If you\u2019re pondering a specific purchase, Alexa for Shopping can create \u201ca shopping guide comparing features, prices, and reviews across Amazon and the web based on what matters most to you,\u201d according to a blog<\/a> on Amazon.com.<\/p>\n

Rausch shared an example of someone looking for the best headphones for travel. Typing in that query will sort the results by travel features, and then \u201cAlexa pops up and answers your question and builds it right into one continuous shopping experience,\u201d he said, complete with product comparisons and AI-generated overviews from customer reviews.<\/p>\n

\"A<\/a><\/p>\n

A new, more interactive Amazon.com experience is now available on the Echo Show 15 and 21 smart displays and is coming to the Show 8 and Show 11 soon. Image: Amazon<\/p>\n

The shopping experience on the Echo Show smart displays is also getting an upgrade with Alexa for Shopping. A new \u201cfully integrated visual shopping experience\u201d is now available on the Echo Show 15 and 21 and will be coming to the 8 and 11 devices in the next month, said Rausch.<\/p>\n

To date, the shopping experience on Show devices has been limited and mostly voice-centric. Now it will feature a full Amazon store interface, which lets you use both voice commands and touch on the smart display to navigate the store. Rausch said you\u2019ll be able to adjust things like Subscribe and Save settings, change the payment method or shipping address for a purchase, and filter a product view by specific features using both modalities.<\/p>\n

\"Alexa<\/a><\/p>\n

Alexa for Shopping is accessible across mobile, desktop, and Echo Show devices. Image: Amazon<\/p>\n

Google and OpenAI<\/a> have rolled out features that use chatbots to help you buy things with mixed success. Rausch believes Alexa Plus is better positioned to offer a full end-to-end experience, allowing you to go from idea to a product in hand. \u201cThis type of shopping experience is not a side quest,\u201d he said. \u201cIt\u2019s not just scraping a couple of websites and thinking you can pull together some end-to-end shopping journey. Others have stumbled because it\u2019s really complex and it requires deep time and attention to get something done.\u201d<\/p>\n

\u201cGetting all the way to done is what customers want from AI and shopping,\u201d he said. But getting all the way to done will require customers to feed a lot of personal data into a service, and by extension, place a lot of trust in that company. With distrust of AI on the rise<\/a>, that could be a big hill to climb.<\/p>\n

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