{"id":959500,"date":"2026-05-14T14:56:30","date_gmt":"2026-05-14T14:56:30","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/959500\/"},"modified":"2026-05-14T14:56:30","modified_gmt":"2026-05-14T14:56:30","slug":"joe-the-juice-to-open-its-first-birmingham-store-at-the-bullring-this-friday-heres-how-to-get-your-hands-on-a-free-drink","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/959500\/","title":{"rendered":"Joe &#038; The Juice to open its first Birmingham store at the Bullring this Friday \u2014 here\u2019s how to get your hands on a free drink"},"content":{"rendered":"<p>\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/05\/Joe-Birmingham-3-1024x574.jpg\" class=\"wp-block-post-featured-image\" alt=\"Joe &amp; The Juice Birmingham Bullring\" width=\"1024\" height=\"574\"\/><\/p>\n<p>\t\t\t<a data-force-follow=\"\" href=\"https:\/\/secretbirmingham.com\/author\/charlie-case\/\" rel=\"follow noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/05\/1778770587_425_3f305e109a9b961183b7a78d1d92c8a282b70a3b25a670c74622abe578fd0f7f.png\"  class=\"avatar avatar-40 photo\" height=\"40\" width=\"40\"\/><\/a><\/p>\n<p>Danish-born juice bar and coffee concept, <strong>Joe &amp; The Juice<\/strong>, is bringing its signature juices, coffee, and cult-favourite sandwiches to Birmingham this <strong>Friday (May 15, 2026)<\/strong>, with a brand-new opening at the Bullring\u2014the brand\u2019s <strong>first standalone store in the city<\/strong> (you can find it currently at John Lewis Birmingham Grand Central).<\/p>\n<p>Joe &amp; The Juice\u2019s first dedicated bricks-and-mortar store in Birmingham will be located in the<strong> Bullring\u2019s Upper Level West Mall<\/strong>, marking its 92nd UK site. To celebrate opening day, the store will be transforming into a full <strong>Western-themed oasis<\/strong>, while the <strong>first 100 customers will receive a free juice<\/strong> on opening.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"580\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/05\/Joe-Birmingham-4-1024x580.jpg\" alt=\"Joe &amp; The Juice Birmingham Bullring\" class=\"wp-image-23938\"  \/>Credit: Joe &amp; The Juice <\/p>\n<p>Inspired by the spirit of the Bullring, the activation leans into cowboy culture with a \u201cgrab life by the horns\u201d attitude. In a nod to Birmingham\u2019s textile heritage, the store will have an exclusive <strong>personalisation station between 10am and 6pm<\/strong>, where visitors can <strong>customise their own bandanas<\/strong>\u2014 available with any in-store purchase.\u00a0<\/p>\n<p>\u201cA store in Birmingham\u2019s Bullring has long been on our radar, and we\u2019re thrilled to finally make it happen,\u201d said Jon James, Joe &amp; The Juice\u2019s UK Managing Director. \u201cWe\u2019re bringing the full Joe &amp; The Juice experience with locally roasted coffee, fresh juices, and our signature sandwiches to the heart of the city.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/05\/Joe-Birmingham-1-1024x585.jpg\" alt=\"Joe &amp; The Juice Birmingham Bullring\" class=\"wp-image-23936\"  \/>Credit: Joe &amp; The Juice <\/p>\n<p>Designed with <strong>modern Scandinavian heritage<\/strong> in mind, the store will feature an open kitchen layout, minimalist interiors and natural materials. The new space will also integrate <strong>the JOE app experience<\/strong>, where customers can pre-order, skip the queue and earn rewards.<\/p>\n<p>The Birmingham Bullring menu will showcase everything from iconic juices and wellness shots to functional smoothies, speciality coffee, and its latest <strong>limited-edition drink, Maya Jama\u2019s Matcha<\/strong>. Popular Scandi-style sandwiches, using fresh rye flatbread, will also be available, including favourites such as the <strong>Tunacado<\/strong>.<\/p>\n<p>Joe &amp; The Juice Birmingham Bullring will open on Friday, May 15, 2026. Opening hours will be 8am to 8pm, Monday to Saturday, 10am to 5pm, Sunday.<\/p>\n","protected":false},"excerpt":{"rendered":"Danish-born juice bar and coffee concept, Joe &amp; The Juice, is bringing its signature juices, coffee, and cult-favourite&hellip;\n","protected":false},"author":2,"featured_media":959501,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7820],"tags":[855,748,393,4884,16,15],"class_list":{"0":"post-959500","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-birmingham","8":"tag-birmingham","9":"tag-britain","10":"tag-england","11":"tag-great-britain","12":"tag-uk","13":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/116573517259820999","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/959500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=959500"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/959500\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/959501"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=959500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=959500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=959500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}