{"id":970976,"date":"2026-05-19T12:18:16","date_gmt":"2026-05-19T12:18:16","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/970976\/"},"modified":"2026-05-19T12:18:16","modified_gmt":"2026-05-19T12:18:16","slug":"liverpool-fan-advisory-board-hailed-as-crucial-after-reds-backtrack-on-ticket-price-increases","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/970976\/","title":{"rendered":"Liverpool fan advisory board hailed as \u2018crucial\u2019 after Reds backtrack on ticket price increases"},"content":{"rendered":"<p> <img width=\"1140\" height=\"641\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/05\/John-W.-Henry-1140x641.jpg\" class=\"attachment-single-feature size-single-feature wp-post-image\" alt=\"Liverpool owner John W. Henry against backdrop of fans in the Kop.\" layout=\"fill\"  style=\"object-position: 50% 20%\" loading=\"eager\" fetchpriority=\"high\" decoding=\"async\" \/><\/p>\n<p>(Credit: Manh Tung, Breaking Media)<\/p>\n<p>    <img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/06\/20210903_163509-150x150.jpg\" width=\"64\" height=\"64\" alt=\"Ciaran Morrison\" loading=\"lazy\"\/>   <\/p>\n<p> Tue 19 May 2026 13:00, UK <\/p>\n<p><strong><a href=\"https:\/\/www.footballinsider247.com\/liverpool-fc\/\" rel=\"nofollow noopener\" target=\"_blank\">Liverpool<\/a> will need to have extensive discussions with the club\u2019s fan advisory board in the future before announcing ticket price rises.<\/strong><\/p>\n<p>That is according to former Everton chief executive Keith Wyness, speaking to <strong>Football Insider<\/strong>, after the Reds U-turned on their ticketing plans.<\/p>\n<p>Protests at Anfield have forced Liverpool to scrap plans to increase ticket prices over the next three years in line with the consumer price index for inflation.<\/p>\n<p>Prices for home matches will freeze from the 2027-28 season, with fans wanting the club to explore other ways of increasing revenue.<\/p>\n<p><a href=\"https:\/\/www.footballinsider247.com\/liverpool-fc\/finance\/\" rel=\"nofollow noopener\" target=\"_blank\">Liverpool\u2019s recent success has increased revenue for the club<\/a>, who are in a strong financial position under the ownership of Fenway Sports Group.<\/p>\n<p style=\"margin: 0 0 10px 0; color: #C8102E; font-family: sans-serif; font-size: 18px; font-weight: bold; text-transform: uppercase\">\ud83d\udcb0 Liverpool Finance Update \ud83d\udcb0<\/p>\n<p style=\"margin: 0 0 15px 0; color: #333333; font-family: sans-serif; font-size: 15px\">Inside the transfer budget, player wages, new kits, off-pitch deals and boardroom developments at Anfield.<\/p>\n<p> <a href=\"https:\/\/www.footballinsider247.com\/liverpool-fc\/finance\/\" style=\"background-color: #C8102E; color: #ffffff; padding: 12px 25px; text-decoration: none; font-family: sans-serif; font-weight: bold; border-radius: 2px; display: inline-block\" rel=\"nofollow noopener\" target=\"_blank\">VISIT THE FINANCE HUB<\/a> <\/p>\n<p>MORE FOOTBALL INSIDER STORIES<\/p>\n<p>  Liverpool U-turn a \u2018very good example of fan power\u2019<\/p>\n<p>Everton\u2019s former chief Keith Wyness \u2013 who served as CEO at Goodison Park between 2004 and 2009 and now runs a football consultancy advising elite clubs \u2013 believes it is \u201ccrucial\u201d that fans are consulted over price rises.<\/p>\n<p>Speaking on the new edition of\u00a0<a href=\"https:\/\/open.spotify.com\/show\/7Atmejn4fSX2w7S8NBVKdv?si=89bd84059df14189\" rel=\"nofollow noopener\" target=\"_blank\"><strong>Football Insider<\/strong>\u2018s Inside Track podcast<\/a>, Wyness credits Liverpool supporters for forcing the club to backtrack on their ticket price increases.<\/p>\n<tr>\n<td>Revenue<\/td>\n<td>\u00a3703m<\/td>\n<\/tr>\n<tr>\n<td>Matchday Revenue<\/td>\n<td>\u00a3116m<\/td>\n<\/tr>\n<tr>\n<td>Commercial Revenue<\/td>\n<td>\u00a3323.5m<\/td>\n<\/tr>\n<tr>\n<td>Broadcast Revenue<\/td>\n<td>\u00a3264m<\/td>\n<\/tr>\n<p>Liverpool\u2019s 2024-25 financial accounts.<\/p>\n<p>He told\u00a0<strong>Football Insider<\/strong>\u2018s Inside Track podcast: \u201cWe are reaching that tipping point, and so I think those protests, and cohesion from the fans, and certainly meaningful discussions with the fan advisory groups, are absolutely crucial now. <\/p>\n<p>\u201cThe days of the owners just sort of imposing costs are over. If you\u2019re going to get something through, you\u2019ve got to work it through with your fan advisory board, which I always tried to do. And this has got to be done. <\/p>\n<p>\u201cThis is a very good example of fan power. They picked the right thing. They organised really effectively, and they sent a lesson and a message to other clubs. I\u2019ll give the fans kudos for that.\u201d<\/p>\n<p>Arne Slot\u2019s future decided after Mohamed Salah outburst<\/p>\n<p>The Liverpool board have a crucial decision to make this summer on the future of manager Arne Slot, with Mohamed Salah\u2019s comments having piled the pressure on his position.<\/p>\n<p>Salah posted on social media after Liverpool\u2019s 4-2 defeat at Aston Villa that he wants the Reds to return to being a \u201cheavy metal attacking team that opponents fear.\u201d<\/p>\n<p>The 33-year-old has already announced that he will be leaving the club at the end of the season, whilst former Manchester United chief scout Mick Brown told <strong>Football Insider<\/strong> that <a href=\"https:\/\/www.footballinsider247.com\/arne-slot-liverpool-make-new-sack-decision-after-mohamed-salah-outburst\/\" rel=\"nofollow noopener\" target=\"_blank\">Slot\u2019s future will be unchanged despite Salah\u2019s outburst<\/a>.<\/p>\n<p>Slot is still expected to retain the support of the ownership, even if heavy criticism has been aimed at the Dutchman\u2019s tactics and Liverpool\u2019s performances this season.<\/p>\n<p style=\"text-align: center; margin: 0 0 15px 0; color: #C8102E; font-family: sans-serif; font-size: 19px; font-weight: bold;\">        \ud83d\udd34 Don\u2019t Miss a Beat: Your Liverpool Insider Access\n    <\/p>\n<p style=\"text-align: center; margin: 0 0 20px 0; color: #333333; font-family: sans-serif; font-size: 15px; line-height: 1.4;\">        Get the full story from Anfield and the AXA Training Centre with our dedicated expert hubs:\n    <\/p>\n<p style=\"margin: 20px 0 0 0; font-family: sans-serif; font-size: 13px; color: #444444; border-top: 1px solid #C8102E; padding-top: 12px; text-align: center;\"> Updated 24\/7 with expert analysis from the heart of Merseyside. <\/p>\n","protected":false},"excerpt":{"rendered":"(Credit: Manh Tung, Breaking Media) Tue 19 May 2026 13:00, UK Liverpool will need to have extensive discussions&hellip;\n","protected":false},"author":2,"featured_media":970977,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[8815],"tags":[748,393,4884,118044,179,16,15],"class_list":["post-970976","post","type-post","status-publish","format-standard","has-post-thumbnail","category-liverpool","tag-britain","tag-england","tag-great-britain","tag-keith-wyness","tag-liverpool","tag-uk","tag-united-kingdom"],"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/970976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=970976"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/970976\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/970977"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=970976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=970976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=970976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}