{"id":973226,"date":"2026-05-20T12:10:19","date_gmt":"2026-05-20T12:10:19","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/973226\/"},"modified":"2026-05-20T12:10:19","modified_gmt":"2026-05-20T12:10:19","slug":"unseen-videos-reveal-zaha-hadids-first-digital-designs","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/973226\/","title":{"rendered":"Unseen videos reveal Zaha Hadid&#8217;s first digital designs"},"content":{"rendered":"<p>Architect Daniel Oakley has released videos of the first 3D computer models created at <a href=\"https:\/\/www.dezeen.com\/tag\/zaha-hadid\/\" rel=\"nofollow noopener\" target=\"_blank\">Zaha Hadid Architects<\/a>, exclusively revealed here as part of our <a href=\"https:\/\/www.dezeen.com\/parametricism\/\" rel=\"nofollow noopener\" target=\"_blank\">Parametricism<\/a> series.<\/p>\n<p>The videos give a rare insight into the studio&#8217;s early forays into digital design before it became globally renowned for its fluid, <a href=\"https:\/\/www.dezeen.com\/tag\/parametric-design\/\" rel=\"nofollow noopener\" target=\"_blank\">parametric<\/a> architecture.<\/p>\n<p>They were created by Oakley, who was the first person to introduce a design computer \u2013 a Macintosh IIci, into Zaha Hadid&#8217;s office.<\/p>\n<p>Daniel Oakley has released videos of the first digital designs created at Zaha Hadid Architects<\/p>\n<p>Oakley had gained experience in 3D modelling and animation as an architecture student at the <a href=\"https:\/\/www.dezeen.com\/tag\/risd\/\" rel=\"nofollow noopener\" target=\"_blank\">Rhode Island School of Design<\/a> (RISD) and as a hired artist in the Brown University Computer Graduate Graphics Group.<\/p>\n<p>He first worked with Hadid in 1986, when her studio was designing by hand, on the <a href=\"https:\/\/www.zaha-hadid.com\/architecture\/tomigaya-building\/\" rel=\"nofollow noopener\" target=\"_blank\">Tomigaya Building<\/a>. Oakley was later hired at Zaha Hadid Architects in 1989 as a computer applications specialist in architectural design.<\/p>\n<p>They include digital models of Zaha Hadid&#8217;s design for the Tomigaya Building<\/p>\n<p>The videos show digital walk-throughs of some of the competition designs he worked on while at the studio, including the <a href=\"https:\/\/www.zaha-hadid.com\/masterplans\/zollhof-media-park\/\" rel=\"nofollow noopener\" target=\"_blank\">Zollhof Media Park<\/a>.<\/p>\n<p>Over the four years he spent at Zaha Hadid Architects, in an office he refers to as Studio 9, he worked closely with Hadid to test the possibilities of designing in 3D computer models.<\/p>\n<p>\t\t\t\t\t\t<a href=\"https:\/\/www.dezeen.com\/2026\/05\/18\/nordpark-railway-stations-innsbruck-austria-zaha-hadid\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n\t\t\t\t\t\t<img width=\"191\" height=\"191\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/05\/nordpark-railway-stations-zaha-hadid-architects-sq_dezeen_2364_col_0-191x191.jpg\" class=\"excludeLightbox wp-post-image\" alt=\"Nordpark Railway Stations by Zaha Hadid\" decoding=\"async\" data-pin-nopin=\"true\"   loading=\"lazy\"\/><\/p>\n<p> Zaha Hadid&#8217;s Nordpark stations topped with parametric &#8220;ice formations&#8221;\n\t\t\t\t\t\t<\/p>\n<p>\t\t\t\t\t\t<\/a><\/p>\n<p>Stored on floppy disks, Oakley revisited the decades-old designs and recently created videos that can be viewed on modern computers for the first time.<\/p>\n<p>&#8220;After Zaha Hadid encouraged me to leave another architectural office with the promise that Studio 9 would invest in digital technology, I committed fully to developing early computational architectural work within the practice at a time when very few offices were seriously exploring digital design, modelling, or animation,&#8221; Oakley told Dezeen.<\/p>\n<p>Zaha Hadid Architects was creating their designs by hand when Oakley the team<\/p>\n<p>Oakley said that the studio first had reservations about the digital modelling technology, which was done on rented computers.<\/p>\n<p>This changed after he won a competition organised by Apple UK and Paracomp Software and was awarded a Macintosh IIci computer, a tool that helped advance Zaha Hadid Architects into digital design.<\/p>\n<p>&#8220;Despite the innovative results achieved on projects such as Tomigaya and Zollhof Media Park, Zaha, Patrik Schumacher, and much of Studio 9 initially remained sceptical about the long-term role of digital technology in architecture, continuing to rely primarily on painting, drawing, and physical representation,&#8221; he said.<\/p>\n<p>&#8220;I won the competition with the Exploded World image and 3D model study,&#8221; he continued. &#8220;The prize, a Macintosh IIci with 5MB RAM and a 40MB hard drive, became the first major design computer within Studio 9 and helped initiate the studio&#8217;s transition into digital production.&#8221;<\/p>\n<p><img decoding=\"async\" class=\"wp-image-2329072 size-full\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/05\/daniel-oakley-zaha-hadid-digital-design-videos_dezeen_2364_col_0-852x564.jpg\" alt=\"Daniel Oakley digital design\" width=\"2364\" height=\"1565\"   loading=\"lazy\"\/>Oakley won a design computer in a competition with his Exploded World design<\/p>\n<p>Oakley spent four years at Zaha Hadid Architects&#8217; Studio 9 London office, but continued to work for the studio when he moved to San Francisco.<\/p>\n<p>&#8220;Later, in 1998, while based in San Francisco, I arranged a sponsorship through Autodesk and Intergraph Computer Systems that brought the first five high-performance graphics workstations into Studio 9, then among the most advanced visualisation systems available,&#8221; said Oakley.<\/p>\n<p>&#8220;These systems accelerated the studio&#8217;s move into increasingly sophisticated computational design work, helping lay foundations for the digital architectural language that would later become central to Zaha Hadid&#8217;s practice and to architecture more broadly during the 1990s and beyond.&#8221;<\/p>\n<p>As part of our Parametricism series, we took a look at <a href=\"https:\/\/www.dezeen.com\/2026\/05\/18\/nordpark-railway-stations-innsbruck-austria-zaha-hadid\/\" rel=\"nofollow noopener\" target=\"_blank\">Hadid&#8217;s fluid Nordpark Railway Stations<\/a>, which completed in 2005, and <a href=\"https:\/\/www.dezeen.com\/2026\/05\/05\/heydar-aliyev-centre-zaha-hadid-parametricism-case-study\/\" rel=\"nofollow noopener\" target=\"_blank\">the sculptural Heydar Aliyev Centre<\/a>, which was described by the architect as the &#8220;closest thing&#8221; to translating her theoretical visions into a built reality.<\/p>\n<p><a href=\"https:\/\/www.dezeen.com\/parametricism\/\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" class=\"wp-image-2321027 size-full\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/05\/parametricism-series-sq_dezeen_2364_col_0-852x852.jpg\"   alt=\"Parametricism series artwork by Jack Bedford\" width=\"2364\" height=\"2364\" loading=\"lazy\"\/><\/a>Illustration by\u00a0<a href=\"https:\/\/www.instagram.com\/jackbedford_\/\" rel=\"nofollow noopener\" target=\"_blank\">Jack Bedford<\/a><\/p>\n<p><strong>Parametricism<\/strong><\/p>\n<p>This article is part of our series on\u00a0<a href=\"https:\/\/www.dezeen.com\/parametricism\/\" rel=\"nofollow noopener\" target=\"_blank\">parametricism<\/a>, the theory of architecture developed by Zaha Hadid Architects principal Patrik Schumacher that lays claim to becoming the 21st century&#8217;s defining style.<\/p>\n<p>            <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Architect Daniel Oakley has released videos of the first 3D computer models created at Zaha Hadid Architects, exclusively&hellip;\n","protected":false},"author":2,"featured_media":973227,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[3939],"tags":[4021,4020,4022,77,263625,126129,126130,263626,16,15,29241],"class_list":["post-973226","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arts-and-design","tag-arts","tag-arts-and-design","tag-design","tag-entertainment","tag-parametric-architecture-and-design","tag-sectionall","tag-sectionarchitecture","tag-sectionparametricism","tag-uk","tag-united-kingdom","tag-zaha-hadid-architects"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/116606836969850124","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/973226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=973226"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/973226\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/973227"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=973226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=973226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=973226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}