![\"L-r](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/05\/be8f9cca-a807-41d6-b425-1323e4621c35.jpg\")
L-r – Adam Smith and Laura Hanlon of Studio 3.5<\/p>\nStudio 3.5, which was formed 12 months ago by creative and marketing specialists Laura Hanlon and Adam Smith, was brought in to reconnect the two-day festival to its roots and vital protest work.<\/p>\n
L-r – Adam Smith and Laura Hanlon of Studio 3.5<\/p>\n
The experienced team developed \u2018No Pride without protest, no protest without Pride\u2019 after a series of deep-dive discovery sessions, giving equal weight to its activist roots, serious advocacy work and the joy of celebration.<\/p>\n
A new campaign – \u2018Pride Makes It Possible\u2019 – captures the power of the Pride movement to bring people together, celebrate progress, and drive meaningful change and will be seen across social media, transport hubs and some of Birmingham\u2019<\/a>s most iconic locations, including Bullring Birmingham<\/a>, the Aston Expressway, Birmingham Lights and Dartmouth Middleway.<\/p>\n This latest high-profile campaign marks a successful first year for Studio 3.5, with revenues exceeding \u00a3100,000 and a client portfolio spanning Hippodrome London and Holden Copley to Rewritten and UK College of Hypnosis & Hypnotherapy.<\/p>\n Laura Hanlon, co-founder of Studio 3.5, said: \u201cAs a relatively young agency, we were delighted to be given the huge responsibility to rediscover what makes Birmingham Pride so special, a movement that does so much for the Midlands and raises so much money for charity that it rarely shouts about.<\/p>\n \u201cThe team has really got to the heart of what the movement stands for and delivered what we believe is a creative campaign and new brand story that brings the organisation\u2019s advocacy and activism to the centre of the celebrations.”<\/p>\n She added: \u201cFeedback has been superb from the \u2018Pride\u2019 community and the social media activity is already reaping dividends, with cost per click dropping by 16.7 per cent, web conversion rates up 64 per cent and cost per acquisition of ticket sales nearly cut in half.\u201d<\/p>\n Studio 3.5 launched last year, but it had been in the making since 2022 after a group of talented brand strategists, paid media professionals and creatives decided there was an opportunity in the marketplace to offer a true \u2018white glove\u2019 service. This means all work completed by the Birmingham agency is completed by experienced experts, with additional specialists brought in to deliver specific project objectives.\u00a0<\/p>\n The idea is to offer a different level of service to the big players in the marketing world, a service that is more agile, less red tape and comes with the freedom to flex \u2018creative muscle\u2019 to deliver measured results.<\/p>\n Laura said: \u201cWe\u2019re called Studio 3.5 because it takes 3.5 per cent of the population to stand behind a cause for change to happen – that\u2019s our mantra and our overwhelming philosophy.<\/p>\n \u201cBirmingham Pride is a campaign that captures this spirit perfectly. It\u2019s also a proud moment to contribute to such a powerful and joyful movement in our own city and being able to drive strategic change for an organisation that matters.<\/p>\n \u201cIt\u2019s the culmination of a great first year for our business and we\u2019re committed to continuing to grow and hire more fantastic local \u2018creative and brand\u2019 talent.\u201d<\/p>\n Birmingham Pride\u2019s David Nash said: \u201cThis is exactly what I\u2019ve always wanted Pride to be and to look like.\u00a0<\/p>\n “Studio 3.5 understood our desire to return to our roots whilst also maximising the celebrations and have come up with a concept that is visually striking, tells the right story and is already delivering results.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Studio 3.5, which was formed 12 months ago by creative and marketing specialists Laura Hanlon and Adam Smith,…\n","protected":false},"author":2,"featured_media":97472,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7820],"tags":[855,748,51,393,4884,379,12,16,15],"class_list":{"0":"post-97471","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-birmingham","8":"tag-birmingham","9":"tag-britain","10":"tag-business","11":"tag-england","12":"tag-great-britain","13":"tag-local-hubs","14":"tag-news","15":"tag-uk","16":"tag-united-kingdom"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/97471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=97471"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/97471\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/97472"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=97471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=97471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=97471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"L-r](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/05\/fd0c549d-5a0c-4232-876d-28ff119bb914.jpg\")
L-r – Adam Smith and Laura Hanlon of Studio 3.5<\/p>\n![\"L-r](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/05\/dba397da-cfbe-40d8-8280-806f1ca7a0d0.jpg\")
L-r – Adam Smith and Laura Hanlon of Studio 3.5<\/p>\n