{"id":976632,"date":"2026-05-22T00:30:13","date_gmt":"2026-05-22T00:30:13","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/976632\/"},"modified":"2026-05-22T00:30:13","modified_gmt":"2026-05-22T00:30:13","slug":"ozzy-osbourne-to-come-back-as-digital-avatar-answer-your-questions","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/976632\/","title":{"rendered":"Ozzy Osbourne to Come Back as Digital Avatar, Answer Your Questions"},"content":{"rendered":"

\n\tNearly a year has passed since Ozzy Osbourne died<\/a>, but his family says his presence will return \u2014 digitally. The Osbournes have partnered with Hyperreal and Proto Hologram to create an AI-powered Prince of Darkness. Digital Ozzy will now be able to speak again with his fans and be available in Proto Luma units in the U.K. and U.S. later this summer.<\/p>\n

\n\tSharon and Jack Osbourne<\/a> announced the endeavor on Wednesday at Licensing Expo 2026 in Las Vegas. The creation bears \u201cthe digital DNA of Ozzy Osbourne<\/a>, voice, image [and] movement,\u201d Jack said at the event, according to License Global<\/a>.<\/p>\n

\n\t\u201cYou can ask [the digital] Ozzy anything, and he will answer you in his own voice \u2014 and the answers will be what Ozzy would have said,\u201d Sharon said. \u201cWe\u2019re going to take it all around the world. People can talk to him and he will talk back.\u201d<\/p>\n

\n\t\u201cIt\u2019s kind of scary how it\u2019s really very accurate,\u201d Jack said. \u201cHe will exist digitally as himself for as long as we have computers. Technology has come such a long way to where it\u2019s almost drag-and-drop. You could shoot a template for a commercial \u2026 literally prompt what you want Digital Ozzy to do in that commercial and you just drop it in. It\u2019s that simple now.\u201d<\/p>\n

\n\tThe CEO of Hyperreal, Remington Scott, tells Rolling Stone that it created the Ozzy avatar using patented technology that allows the avatar to operate in real time. The company uses patented \u201cDigital DNA\u201d technology to gather the data it needs to create the avatars. \u201cIt can perform live, respond to audiences, and exist within interactive environments,\u201d Scott says. \u201cThis isn\u2019t pre-rendered content playing on a loop. It\u2019s a living performance, built exclusively from authenticated source material: curated, consented, and controlled by the people closest to Ozzy.\u201d<\/p>\n

\n\tDavid Nussbaum, Proto Hologram\u2019s founder, reaffirms Scott\u2019s statement about using only approved material to source the digital avatars since both his company and Hyperreal adhere to strict ethics regarding AI. \u201cWe don\u2019t take the responsibility of working with artists of this stature lightly,\u201d he says.<\/p>\n

\t\tEditor\u2019s picks<\/p>\n

\n\tHyperreal previously created a digital avatar for the late Marvel Comics honcho Stan Lee, which it premiered at L.A. Comic Con in 2025. Video of the digital Lee<\/a> shows him interacting with a Comic Con attendee, extolling the virtues of Spider-Man as his favorite superhero, and explaining the origins of the Sandman.<\/p>\n

\n\t\u201cSharon came to this with real context: She had already seen what this technology can do,\u201d Nussbaum says. \u201cShe visited Proto Hologram\u2019s headquarters in Van Nuys, where she saw multiple projects firsthand, including Hyperreal\u2019s avatar of Stan Lee that held live conversations with Marvel fans at LA Comic-Con. She\u2019s even become a hologram herself. So she wasn\u2019t walking in cold. She understood the capability before she committed; that matters to us, because informed trust is the only kind worth having.\u201d<\/p>\n

\n\tSharon and Jack discussed the digital Ozzy in a panel titled \u201cThe Enduring Legacy of a Rock Icon and His Family: Ozzy Osbourne and the Osbournes.\u201d License Global reports that mother and son were candid about their hands-on approach to cultivating their branding. \u201cWe had a huge argument about the [branded] rubber ducks<\/a>,\u201d Jack said, remarking on merch tied to the TV show The Osbournes. \u201cI was like, \u2018I will not be a rubber duck.’\u201d But ultimately, the ducks came out.<\/p>\n

\n\t\u201cElvis died 50 years ago, and everybody knows Elvis,\u201d Sharon said at the event. \u201cI just want that for Ozzy.\u201d<\/p>\n

\t\tTrending Stories<\/p>\n

\n\t\u201cIt\u2019s an honor to be trusted to bring one of true gods of rock back to the world to continue to connect with fans \u2014 thank you Sharon and Jack!\u201d Nussbaum says. \u201cWe wouldn\u2019t do it if we didn\u2019t know both of our company\u2019s technologies will create an experience that truly extends Ozzy\u2019s presence, his heart and soul, into the future.\u201d<\/p>\n

\n\t\u201cEvery recording, every video, every photograph captures a moment,\u201d Scott says. \u201cWhat Hyperreal and Proto are building captures something more: the presence. The reason people love Ozzy isn\u2019t just the music; it\u2019s that he gave himself to his fans in a way where they genuinely felt they knew him. That\u2019s rare. That\u2019s worth preserving. The goal is that a kid who discovers Ozzy ten years from now gets to experience that same connection, not a museum piece, but Ozzy as Ozzy.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Nearly a year has passed since Ozzy Osbourne died, but his family says his presence will return \u2014…\n","protected":false},"author":2,"featured_media":976633,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[3,4],"tags":[748,393,4884,51541,1144,29260,712,12759,16,15,1764],"class_list":["post-976632","post","type-post","status-publish","format-standard","has-post-thumbnail","category-uk","category-united-kingdom","tag-britain","tag-england","tag-great-britain","tag-jack-osbourne","tag-northern-ireland","tag-ozzy-osbourne","tag-scotland","tag-sharon-osbourne","tag-uk","tag-united-kingdom","tag-wales"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/116615408965306173","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/976632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=976632"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/976632\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/976633"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=976632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=976632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=976632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}