{"id":980246,"date":"2026-05-23T16:59:20","date_gmt":"2026-05-23T16:59:20","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/980246\/"},"modified":"2026-05-23T16:59:20","modified_gmt":"2026-05-23T16:59:20","slug":"major-shoe-chain-returns-to-uk-high-street-after-closing-33-stores","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/980246\/","title":{"rendered":"Major shoe chain returns to UK high street after closing 33 stores"},"content":{"rendered":"<p>The luxury shoe chain was bought out of administration by Next, who paid \u00a32.5million for its brand and intellectual property, and a further \u00a31.3million for a portion of its current stock<img decoding=\"async\" loading=\"eager\"  src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/05\/1_DBR_MEN_240226Russell_02jpeg.jpg\" \/><\/p>\n<p aria-label=\"Russell &amp; Bromley collapsed earlier this year\" class=\"ImageCaption_caption-title__ccyQU\" data-testid=\"caption-title\">Russell &amp; Bromley collapsed earlier this year(Image: MEN)<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Russell &amp; Bromley has returned to the UK high street after being rescued from administration earlier this year.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">The luxury shoe chain was <a aria-label=\"\" class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.mirror.co.uk\/money\/dozens-russell--bromley-shops-36587616\" rel=\"follow nofollow noopener\" tabindex=\"0\" target=\"\">bought out of administration<\/a> by Next, who paid \u00a32.5million for its brand and intellectual property, and a further \u00a31.3million for a portion of its current stock.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">The deal only included three Russell &amp; Bromley stores &#8211; in Chelsea, Mayfair and Bluewater in Kent &#8211; resulting in its remaining 33 branches being closed down.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">However, <a aria-label=\"DrapersLink opens in a new tab.\" class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.drapersonline.com\/companies\/directory\/next\/russell-bromley-store-reopens-under-next\" rel=\"nofollow noopener\" tabindex=\"0\" target=\"_blank\">Drapers<\/a> reports that the Russell &amp; Bromley store in Richmond has reopened under new ownership from Next.<\/p>\n<p>Get the best deals and tips from Mirror Money<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\"><strong class=\"Strong_strong__e2x35\">WHATSAPP GROUP: <\/strong>Get money news and top deals straight to your phone by joining our <a aria-label=\"\" class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/crnch.it\/6uAKVP84\" rel=\"nofollow noopener\" tabindex=\"0\" target=\"_self\"><strong class=\"Strong_strong__e2x35\">Money WhatsApp group here<\/strong><\/a>. We also treat our community members to special offers, promotions, and adverts from us and our partners. If you don\u2019t like our community, you can check out any time you like. If you\u2019re curious, you can read our<a aria-label=\" Privacy NoticeLink opens in a new tab.\" class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.reachplc.com\/site-services\/privacy-policy\" rel=\"nofollow noopener\" tabindex=\"0\" target=\"_blank\"> Privacy Notice<\/a>.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\"><strong class=\"Strong_strong__e2x35\">NEWSLETTER: <\/strong>Or sign up to the <a aria-label=\"\" class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.mirror.co.uk\/newsletter-preference-centre\/?view=Solus&amp;mailingListId=e2c0d9b7-5a6b-49ab-9373-37bc0f5766bf&amp;utm_source=solusarticle\" rel=\"follow nofollow noopener\" tabindex=\"0\" target=\"_self\"><strong class=\"Strong_strong__e2x35\">Mirror&#8217;s Money newsletter here<\/strong><\/a> for all the best advice and shopping deals straight to your inbox.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Russell &amp; Bromley was founded in 1880 by George Bromley and Elizabeth Russell in Eastbourne. It currently employs more than 450 people and is now run by Andrew Bromley.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">In a statement after announcing the deal, Next previously said: \u201cThis acquisition secures the future of a much-loved British footwear brand.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">\u201cNext intends to build on this legacy and provide the operational stability and expertise to support Russell &amp; Bromley\u2019s next chapter, allowing it to return to its core mission: the design and curation of world-class, premium footwear and accessories for many years to come.\u201d<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Andrew Bromley, chief executive of Russell &amp; Bromley, previously said: \u201cFollowing a strategic review with external advisers, we have taken the difficult decision to sell the Russell &amp; Bromley brand.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">\u201cThis is the best route to secure the future for the brand, and we would like to thank our staff, suppliers, partners and customers for their support throughout our history.\u201d<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Next has also bought brands such as Cath Kidston, Joules and Seraphine and Made.com in recent years.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">In more retail news, Primark this week denied that it is preparing to launch online delivery for the first time despite reports suggesting that it could expand its digital operations.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">The high street fashion chain recently tried to purchase the ASOS online fulfilment warehouse in Lichfield, Staffordshire, but it was pipped by <a aria-label=\"\" class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.mirror.co.uk\/all-about\/marks-spencer\" rel=\"follow nofollow noopener\" tabindex=\"0\" target=\"\">M&amp;S<\/a> which purchased it for \u00a367.5million.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Sources told The Times that the 437,000 sq ft warehouse was designed \u201cspecifically for e-commerce fulfilment\u201d and would be \u201cimpossible to use for stores\u201d.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Sources added that Primark \u201cknows it needs to go online\u201d. However, a Primark spokesperson told the <a aria-label=\"\" class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.mirror.co.uk\" rel=\"follow nofollow noopener\" tabindex=\"0\" target=\"\">Mirror<\/a>: &#8220;Our position on home delivery remains unchanged.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">&#8220;As part of regular reviews of our distribution network to support future growth, we explored this site as a potential option for our Click &amp; Collect service in Great Britain.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"The luxury shoe chain was bought out of administration by Next, who paid \u00a32.5million for its brand and&hellip;\n","protected":false},"author":2,"featured_media":980247,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[6],"tags":[272686,51,250604,839,16,15],"class_list":["post-980246","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-bluewater","tag-business","tag-mayfair-ltd","tag-middle-east","tag-uk","tag-united-kingdom"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/116624961769179998","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/980246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=980246"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/980246\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/980247"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=980246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=980246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=980246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}