{"id":989277,"date":"2026-05-28T02:42:20","date_gmt":"2026-05-28T02:42:20","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/989277\/"},"modified":"2026-05-28T02:42:20","modified_gmt":"2026-05-28T02:42:20","slug":"industry-fund-services-launches-trusted-adviser-designation","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/989277\/","title":{"rendered":"Industry Fund Services launches \u2018Trusted Adviser\u2019 designation"},"content":{"rendered":"<p id=\"breadcrumbs\" class=\"yoast\"><a href=\"https:\/\/financialnewswire.com.au\/\" rel=\"nofollow noopener\" target=\"_blank\">Home<\/a> &gt; <a href=\"https:\/\/financialnewswire.com.au\/.\/financial-planning\/\" rel=\"nofollow noopener\" target=\"_blank\">Financial Planning<\/a> &gt; Industry Fund Services launches \u2018Trusted Adviser\u2019 designation<\/p>\n<p>      <img loading=\"lazy\" decoding=\"async\" width=\"80\" height=\"80\"  alt=\"Mike Taylor\" class=\"avatar avatar-80 wp-user-avatar wp-user-avatar-80 alignnone photo nectar-lazy toploaded loaded nectar-lazy toploaded loaded\" data-nectar-img-src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/05\/Mike_Taylor_bw-100x100.png\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/05\/Mike_Taylor_bw-100x100.png\"\/>      <\/p>\n<p>        Mike Taylor<\/p>\n<p>Managing Editor and Publisher<\/p>\n<p>        28 May 2026<\/p>\n<p><img width=\"1200\" height=\"622\" class=\"attachment-full size-full wp-post-image nectar-lazy toploaded loaded nectar-lazy toploaded loaded\" alt=\"IFS Trusted Adviser\" title=\"\" decoding=\"async\" fetchpriority=\"high\" data-nectar-img-src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/05\/IFS-Trusted-Adviser.jpg\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2026\/05\/IFS-Trusted-Adviser.jpg\"\/><\/p>\n<p><strong>Industry superannuation funds group, Industry Fund Services, has created a new designation for financial advisers \u2013 \u201cIFS Trusted Adviser\u201d.<\/strong><\/p>\n<p>The organisation, which boasts the membership of some of Australia\u2019s largest superannuation funds including AustralianSuper, Australian Retirement Trust, HESTA, UniSuper and Hostplus, announced the designation yesterday.<\/p>\n<p>In doing so, it signalled that it wants the designation to be regarded as move than just signalling alignment with IFS.<\/p>\n<p>IFS already promotes itself as being \u201cone of Australia\u2019s largest advice services providers to the super sector\u201d.<\/p>\n<p>Announcing the designation and structure, IFS said: \u201cAdvisers play a critical role in helping members navigate increasingly complex superannuation decisions and the right support can make all the difference when it comes to a member\u2019s confidence to retire\u201d.<\/p>\n<p>\u201cThe IFS Trusted Advice Model has been built with this in mind: to support advisers who are committed to providing accessible, affordable member-focused advice for everyday Australians,\u201d it said.<\/p>\n<p>\u201cAs part of this, we\u2019re proud to introduce the IFS Trusted Adviser designation and logo. Over time, our ambition is for this to represent more than just alignment with IFS, it should become a recognised marker of quality. A signal to both members and super funds that an adviser operates with the skills, experience and backing required to deliver trusted, practical advice at scale.\u201d<\/p>\n<p>Outlining its pitch to financial advisers, the announcement said that \u201cadvisers within the model benefit from targeted marketing and branding support, best of breed technology and operations support, leveraging the scale of the IFS Advice Business, enabling them to stay focused on what matters most: providing confidence and clarity to members\u201d.<br \/>\u201cFor super funds, it offers a pathway to engage with a network of advisers who share a consistent standard and a genuine focus on member outcomes,\u201d it said.<\/p>\n","protected":false},"excerpt":{"rendered":"Home &gt; Financial Planning &gt; Industry Fund Services launches \u2018Trusted Adviser\u2019 designation Mike Taylor Managing Editor and Publisher&hellip;\n","protected":false},"author":2,"featured_media":989278,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[3093],"tags":[2606,274855,51,474,97391,274856,3095,274857,2499,16,274858,15],"class_list":["post-989277","post","type-post","status-publish","format-standard","has-post-thumbnail","category-personal-finance","tag-art","tag-australiansuper","tag-business","tag-finance","tag-hesta","tag-hostplus","tag-ifs","tag-industry-fund-services","tag-personal-finance","tag-uk","tag-unisuper","tag-united-kingdom"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/116649902836498340","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/989277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=989277"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/989277\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/989278"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=989277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=989277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=989277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}