May 28 \u2013 Premier League Liverpool have renewed their sponsorship with hot cloud storage company Wasabi Technologies in a multi-year deal. Wasabi will keeps its designation as the club\u2019s Official Cloud Storage Partner and will work closer with the club on its digital content strategy.\u202f\u00a0<\/p>\n
That will see Wasabi implement Wasabi\u202fAiR, its intelligent media storage service,\u202fwhich it says will \u201cenable the club to move faster, scale smarter, and deliver more personalised fan experiences\u201d.\u202f\u00a0<\/p>\n
It enables the club to create and publish content faster, in particular delivering rapid match and social media output.\u202f\u00a0<\/p>\n
Kate Theobald,\u00a0commercial director at Liverpool, said: \u201cWasabi has been a trailblazer in cloud storage and AI driven tagging, recognising the potential of technology-driven impact in the global sports industry.\u00a0Their support has helped us extend the LFC brand into new audiences and communities throughout the world.\u201d\u00a0<\/p>\n
To date the partnership has activated with initiatives like the Wasabi Storage Locker series, which told the stories behind the club\u2019s legacy players, and the \u2018Red Hot Beats\u2019 community initiative with the LFC Foundation. The collaboration has generated nearly 800\u202fmillion impressions, said the club.\u00a0<\/p>\n
Michael Welts, chief marketing officer at Wasabi Technologies, added: \u201cFootball is a game about pace on and off the pitch, and Liverpool FC is setting the standard for digital fan engagement globally. By\u202futilizing\u202fWasabi hot cloud storage, LFC is rapidly\u00a0unlocking the full value of its modern and historic content and connecting with fans anywhere in the world.\u201d<\/p>\n