7
Lookalike Alert
Hoboken is getting its own Alix Earle lookalike contest this September. The Madd Hatter is hosting the event on Friday, September 4th, the same day Alix Earle’s new reality series, Earle Meets World, premieres on Netflix. The contest will include Alix-inspired looks, drink specials, + a screening of the new show. Read on for everything we know about the Alix Earle lookalike contest happening in Hoboken.
The Alix Earle Lookalike Contest in Hoboken
The Madd Hatter, located at 221 Washington Street in Hoboken, is hosting an Alix Earle lookalike contest on Friday, September 4th. A post announcing the event asks attendees to show off their best Alix-inspired look. The night will also include drink specials + Earle Meets World playing on the bar’s big screens. The new Netflix reality series following Alix, her family, + friends premieres the same day.
Spots in the lookalike contest are limited, + sign-ups are currently open through The Madd Hatter’s Instagram. The winner will receive a $300 Sephora gift card. One important note: Alix Earle will not be at the event, + the contest is not sponsored by or affiliated with her.
Read More: Viral NJ Food Truck, The Colonial Grill, Opens First Storefront in Jersey City
Who Is Alix Earle?
Before the viral GRWMs + millions of social media followers, Alix Earle was just an average Jersey girl. The 25-year-old grew up in Monmouth County along the Jersey Shore + graduated from Red Bank Catholic High School before attending the University of Miami.
Her New Jersey ties have stayed strong as her career has grown. Much of Alix’s family still lives in the Garden State. Alix also previously worked at New Jersey-based Hazel Boutique, + her family owns Surfside Frozen Custard in Sea Girt.
See More: New Jersey Summer Concerts 2026: A Guide to Shows Across the State
Earle Meets World Premieres September 4th
Earle Meets World premieres globally on Netflix on Friday, September 4th, 2026. The eight-episode reality series follows Alix behind the scenes of her career, relationships, friendships, + family life. Alix’s sister + fellow creator Ashtin Earle appears in the series along with their dad, TJ; his wife, Ashley; siblings Izabel, Penelope, + Thomas; their mom, Alisa; Alisa’s boyfriend, Todd; + Alix’s longtime best friend Sally. The show will also touch on major moments from Alix’s recent life, including her time on Dancing with the Stars + her breakup with NFL player Braxton Berrios.
Earle Meets World premieres on Netflix on September 4th, making the Hoboken lookalike contest a fitting way for local fans to celebrate the show’s debut.
Follow @thehobokengirl on Instagram + TikTok for the latest Hoboken and Jersey City updates, sign up for our weekly newsletter here that shares everything you missed each week, and check out our events calendar, which has over 100+ events weekly to peruse.
