Image: Nintendo
Nintendo has today announced it’s releasing a new line of Mario-themed products, videos and even an app designed for parents and their children.
The free smart device and Switch app is officially titled ‘Hello, Mario!‘ and allows kids to interact with Mario’s face. Based on the description and footage so far, it looks a bit like the Super Mario 64 start menu feature, allowing you to interact with a 3D version of Mario’s head.
“A free smart device app and Nintendo Switch software that children can play intuitively by pulling Mario’s face, or turning it around and around on the screen. Mario will react in various ways based on the player’s input, allowing parents and young children to play together and enjoy each reaction they see.”
Images: Nintendo
Image: Nintendo
This app will be made available for free on both of these platforms on 26th August 2025 and is published by Nintendo. It will require “iOS 15 or Android 6.0 or later” to play.
As for the rest of this “My Mario” line, Nintendo is also releasing two wooden block sets and a ‘Hello, Mario!’ Board Book. One small but interesting detail about the wooden block sets is that each of the characters can be used as an amiibo figure in “compatible games”.
3 pieces for 2,980 yen and 30 pieces for 19,980 yen — Image: Nintendo
Image: Nintendo
Available for 1,870 yen — Images: Nintendo
Image: Nintendo
Along with this, it’s also got some visual content lined up, including a series of ‘It’s Me, Mario!’ stop-motion short videos.
This will feature Mario showing off “a variety of expressions and movements” with each video approximately one minute in length. These will air for free on the ‘My Mario’ official website and “other” channels.
Images: Nintendo
Nintendo also has some other products planned such as apparel, general goods and plush toys. This same series is scheduled to be released outside of Japan at the beginning of 2026. This news arrives ahead of Mario’s 40th anniversary celebrations this September.
What do you think of these Mario-themed announcements? Let us know.
[source nintendo.co.jp]
Liam is a news writer and reviewer across Hookshot Media. He’s been writing about games for more than 15 years and is a lifelong fan of many iconic video game characters.