Dunkin’ Donuts’ latest ad for their Golden Hour Refresher, starring actor Gavin Casalegno, has sparked controversy due to its references to genetics. Critics have drawn parallels to a backlash over an American Eagle commercial featuring Sydney Sweeney, which similarly faced accusations of promoting problematic messaging. The Dunkin’ ad has ignited debate online, with progressive viewers calling for greater sensitivity in advertising.
In the ad, Casalegno attributes his summer tan to genetics, prompting backlash online. TikTok users questioned the connection between genetics and beverage marketing.
In the ad, Casalegno states, “Look, I didn’t ask to be the king of summer. It just kinda happened.” He added, “This tan? Genetics. I just got my color analysis back. Guess what? Golden summer. Literally.”
Casalegno says, “Can’t help it — every time I drink a Dunkin’ Golden Hour Refresher, it’s like the sun just finds me.” He concludes, “So if sipping these refreshers makes me the king of summer? Guilty as charged.”
One online commenter wrote, “Why are ads so obsessed with genetics all of a sudden?”
Both the Dunkin’ and American Eagle campaigns have come under fire for allegedly promoting harmful messages about appearance. American Eagle has stood its ground on its messaging, claiming the online criticism is not reflective of broader audiences.
American Eagle noted that their ad “is and always was about the jeans. Her jeans. Her story. We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.”
Jessica Thompson covers U.S. politics & news for content partner Modern Newsstand LLC.