It’s no secret that streaming platforms are taking over traditional broadcasting channels, both in terms of coverage and appeal. Thanks to this, even NASCAR this season brought streaming giant Amazon Prime Video on board.

Along with NASCAR’s traditional broadcast partners, FOX and NBC, Prime joined in for five races. So, clearly, the landscape is shifting. Speaking of which, there is some good news for NASCAR fans: Fox Corporation and ESPN are collaborating to make live streaming sports more accessible and affordable.

NASCAR Fans Will Have Access to a Wide Range of Other Major Sports

In recent times, the broadcasting industry has seen a decline in traditional pay-TV subscribers. This is due to rising costs and poorly bundled channels that aren’t lucrative enough. On the other hand, streaming platforms are cheaper and offer a variety of content under one roof.

So, gone are the days when a user would subscribe to different channels for different kinds of content, like one for sports, one for entertainment, one for news, among others.

This has forced major sports broadcasters like Fox and ESPN to launch streaming apps and put all their content on a single platform. Thanks to this, Fox’s streaming platform, FOX One, is launching on August 21, 2025, at $19.99 a month, and ESPN’s platform is coming soon, too, and will cost around $29.99.

However, the two competing platforms can pose a threat of their own. Given the high costs, users might be forced to choose between the two and miss out on the other. However, to solve this problem, the two broadcasters have decided to collaborate as they have agreed to offer a bundled price. Users will get both services at $39.99, which is always better than paying individual costs.

On this move, Sean Breen, EVP, Disney Platform Distribution, said, “Working with FOX One on this bundle offer allows us to bring ESPN’s world-class sports content to even more fans in a seamless and innovative way. This collaboration reflects our shared commitment to delivering premium experiences across platforms and meeting consumers where they are, anytime, anywhere.”

Even Fox Corporation agreed that this is the most viable solution currently. “Announcing ESPN as our first bundle partner is evidence of our desire to deliver the best possible value and viewing experience to our shared customers. Viewers will have access to an incredible portfolio of content through this bundle, including NFL, NBA, WNBA, MLB, NHL, College Football and Basketball, NASCAR, INDYCAR, UFC, as well as the upcoming FIFA World Cup,” said Tony Billetter, SVP, Strategy and Business Development, FOX Direct to Consumer.

This is a historic move as it shows broadcasting giants adapting to changing trends, keeping the user at the center, and proving a cost-effective option.