MORGANTOWN, W.Va. (WCHS) — West Virginia University has landed sponsorship that will include carrying its logos aboard a NASCAR truck this Friday, the school said.

Grant County Mulch has been announced as the official mulch supplier of WVU Athletics in a multi-year deal, according to a news release from WVU Athletics.

To celebrate the partnership, Grant County Mulch will carry WVU’s logos in a special paint scheme driven by NASCAR Craftsman Truck Series driver Grant Enfinger and CR7 Motorsports, for which Grant County Mulch is a primary sponsor.

The truck will hit the track on Friday night at Richmond Raceway.

“We are very excited to welcome Grant County Mulch as the Official Mulch Supplier of WVU Athletics and to partner with them on the CR7 Motorsports entry in the upcoming NCTS race at Richmond,” Matt Wells, WVU’s Deputy Director of Athletics for External Affairs, said. “Grant County Mulch is a family-owned, West Virginia-based company whose history and brand fit perfectly with WVU Athletics.

Among other benefits, the partnership includes awarding a “Tough as Mulch” Player of the Game by Mountaineer Sports Network for both football and men’s basketball games.

“We’re incredibly proud to partner with WVU Athletics,” Larry and Janie Berg, founders of Grant County Mulch, said. “Both of us — and our parents — were born and raised in West Virginia, so this partnership means more than business to us. It’s about honoring our roots, supporting our home state, and being part of something that represents the pride and spirit of West Virginians everywhere.”

Grant County Mulch’s corporate office is in Petersburg, West Virginia. Coincidentally, CR7 Motorsports team owner Codie Rohrbaugh, a former driver himself, was also born in Petersburg.

Enfinger is a Truck Series veteran with 12 career wins. The 40-year-old clinched his spot in the 2025 Craftsman Truck Series playoffs last week at Watkins Glen International.

Those who are interested in seeing Enfinger’s No. 9 WVU-themed Grant County Mulch truck can tune into the eero 250 at Richmond Raceway, set to take place Friday night at 7:30 p.m. on FOX Sports 1.