The National Independent Venue Association (NIVA) has dropped its first national economic impact report — and it’s not looking great for America’s indie stages.
Despite contributing $86.2 billion to the U.S. GDP in 2024 and $153.1 billion in total economic output, 64% of independent venues still ended the year in the red. Released during NIVA’s annual conference on June 23, The State of Live report blames inflation, anti-competitive practices, and predatory resale as major factors.
Even as fan tourism and local spending surged — with indie venues accounting for 9.2% of total U.S. travel and tourism revenue — the financial strain remains severe. Over $10.62 billion was spent annually by fans on hotels, restaurants, shops, and transport related to these events.
NIVA executive director Stephen Parker shared:
Independent venues are more than stages for entertainment; they are economic engines and cultural lifelines. This report underscores the urgent need for policy reforms and public investment to sustain these indispensable community anchors.
Venues also reported that 31% of their expenses went straight to artist and booking fees. Meanwhile, the ecosystem supported 908,000 jobs and paid out $51.7 billion in wages and benefits, while contributing $19.31 billion in tax revenue — about the same as FEMA’s annual disaster relief budget.
Co-owner of Cleveland, OH’s The Happy Dog and State of the Live Force chair/president Sean Watterson added:
Thanks to NIVA, and the efforts and trust of those who responded with real data on their operations, we can tell our story. We can make our cases to the statehouses and city councils on why we matter, and how our elected representatives can help us continue to help our communities.
The bottom line? Indie venues are fueling local economies but still fighting to survive. Go to a show.