Vision Zero is a plan to cut traffic-related deaths and serious injuries in half by 2030, to eliminate them altogether.

DALLAS, Texas — Residents living along East Clarendon Drive in Dallas say driving down their street has become dangerous and deadly.

Just last week, three people were killed in a crash, including two children. Last Wednesday, Dallas Fire-Rescue crews responded to the crash at the intersection of East Clarendon Drive and North Street around 7:55 a.m. Officials said the response included seven rescue units.

“It’s something really… It’s a big deal,” said Alex Soria, who lives near the street.

Carelia Rodriguez, who lives nearby, said crashes on this stretch of road are all too common. Many of the crashes, she explained, happen at night or in the early morning hours. Her neighbor, Alex Soria, has the same concern. 

“It’s due to excessive speeds,” Soria said. “Some cars go into the woods, or they even flip.” 

On Tuesday, newly elected Dallas City Councilmember Maxie Johnson stood with other city leaders, acknowledging the tragedy. 

“The other day we lost children through tragedy,” said Johnson.

Officials announced Dallas is launching Vision Zero, a plan to cut traffic-related deaths and serious injuries in half by 2030, with the goal of eliminating them altogether.

“We’re going to listen to you,” Johnson said. “We’re going to meet about these matters, and we’re going to include you in these decisions.” 

While long-term changes will take time, Johnson said there are steps the city can take sooner, like cutting back heavy vegetation along the street and adding flashing traffic signals. Neighbors are calling for even more. 

“I feel like more signaling or maybe even speed bumps would help,” one resident said.

For neighbors, Tuesday’s promises were familiar. They’ve been documenting crashes along East Clarendon Drive for the last five years, including incidents where a car crashed into a home.

“It is very dangerous,” Rodriguez said.