Golf culture in New York City is about to receive an energized spotlight as Hypegolf brings its celebrated Clubhouse back to Manhattan. From August 29 to September 27, 2025, 147 Grand Street will transform into a hub where competition, creativity, and camaraderie converge. The Hypegolf Clubhouse returns with an expanded vision—uniting performance, fashion, and community in a space designed for both players and culture enthusiasts.

The event marks a milestone as Hypegolf celebrates its fifth anniversary. Since launching in 2020, the platform has consistently pushed the boundaries of how golf is perceived, positioning the sport through the lens of fashion, art, and lifestyle. By integrating these worlds, Hypegolf has cultivated a global community of modern golfers and creators who see the game as more than a sport—it’s a culture.

A Curated Retail Experience

At the heart of the Clubhouse is its meticulously curated retail offering. This year’s concept emphasizes refined performance and the “quiet sport” aesthetic, with a focus on premium materials and timeless design. The apparel collection highlights style-forward pieces crafted for both the fairway and the city. Visitors can expect versatile silhouettes that transition seamlessly from course to everyday life, where technical performance meets understated elegance.

Leading the apparel curation are respected names such as MANORS, Reigning Champ, and Pluto of St Andrews. Accessories receive equal attention, with Jones, Sentinel, and Gumtree Golf & Nature Club shaping the offering. Limited-edition collections provide exclusivity, ensuring each visit offers new discoveries.

Exclusive Collaborations

Hypegolf’s partnerships for 2025 underscore its position at the intersection of sport and lifestyle. For the first time, Hypegolf collaborates with Oakley, producing co-branded sunglasses and apparel that merge performance with design heritage. Michelob ULTRA introduces a retro-inspired collection of jerseys, mid-layers, and outerwear, bridging nostalgia with modern utility. Additionally, the U.S. debut of Hypegolf x Post Archive Faction (PAF) will attract global attention, affirming the Clubhouse as a destination for forward-thinking design.

These collaborations are not only retail highlights but cultural statements. They embody how golf apparel and accessories can evolve while maintaining a connection to heritage. For those looking to shop exclusive drops, the Clubhouse ensures a one-of-a-kind experience.

Beyond Retail: A Cultural Playground

The Clubhouse goes far beyond product. A simulator brings interactive play into the space, while After Hours events curated with brands like Johnnie Walker, Lexus, and SEGA provide nightlife energy with a golf twist. These gatherings blur the lines between competition and community, giving attendees a chance to engage with the sport off the course in ways that feel contemporary and vibrant.

The timing of the pop-up coincides with one of golf’s most anticipated team competitions taking place nearby, amplifying the atmosphere across New York. For both residents and visitors, the Clubhouse offers a central place to connect, celebrate, and engage with the game through shared experiences.

The Hypegolf Clubhouse Classic

Adding to the festivities is the inaugural Hypegolf Clubhouse Classic, set for September 17, 2025. This event invites golfers of all backgrounds and skill levels to participate in a day of competition just minutes from Bethpage Black, one of the most iconic public courses in the United States. Blending team and individual play, the Classic captures the Clubhouse ethos: serious sport paired with inclusive community.

This tournament symbolizes the platform’s commitment to growing the game while keeping it approachable. By creating opportunities for connection through competition, Hypegolf continues to reshape how golf thrives in today’s cultural landscape.

Details and Access

The Hypegolf Clubhouse will be open for nearly a month at its downtown Manhattan location:

  • Location: 147 Grand Street, Manhattan

  • Dates: August 29 – September 27, 2025

  • Hours:

    • Monday – Thursday: 11 am – 7 pm

    • Friday – Saturday: 11 am – 8 pm

    • Sunday: 11 am – 6 pm
      (Hours subject to change)

For updates, exclusive drops, and cultural programming, visitors can follow Hypegolf on Instagram and explore editorial coverage at Hypebeast.

A New Era for Golf in New York

Hypegolf has consistently positioned itself as a cultural connector. By highlighting design, performance, and the social experience around the game, the platform ensures golf resonates with a younger, style-conscious generation. The 2025 Clubhouse is more than a pop-up—it’s a living demonstration of golf’s evolving narrative, where fashion, sport, and community converge in the heart of New York City.

Whether browsing collaborations, attending evening events, or competing in the Clubhouse Classic, attendees will experience firsthand how Hypegolf continues to redefine golf for the modern era.