Tricia Radford Roark

Two leadership appointments have been announced by the Dallas Economic Development Corp. as Tricia Radford Roark was named investor relations director and Paul von Wupperfeld will serve as communications director.

Roark is responsible for building relationships with investors and stakeholders and von Wupperfeld will oversee strategic communications to highlight the organization’s mission and achievements.

“Tricia and Paul are outstanding additions to our organization,” Dallas EDC Chief Executive Officer Linda McMahon said in a statement. “They have extensive experience and strong connections within the Dallas business community. Their commitment is to ensure that Dallas is the epicenter of business opportunities for existing businesses as well as new businesses that are drawn here due to our welcoming business climate.”

Paul von Wupperfeld

EDC said that Roark brings a wealth of experience in advancement and strategic consulting to her new role. Previously, she was the director of advancement at The Michael J. Fox Foundation, leading initiatives that secured critical funding for Parkinson’s disease research. Her professional background was built via roles at the U.S. Department of Commerce and on Capitol Hill.

Paul von Wupperfeld brings more than 30 years of technology sector expertise to his new role at the Dallas EDC.

His career features senior positions in communications and public relations at Qorvo Semiconductor, Southern Methodist University, and Dallas-based Texas Instruments.

Dallas EDC is a nonprofit organization established by the city of Dallas to drive economic growth and long-term prosperity. Its mission is to promote Dallas as a globally competitive business destination that fosters economic opportunities for all members of the city.

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