NEW YORK CITY — To celebrate the back-to-school season in New York City, the LEGO Group invited kids to explore their interests and feel empowered through four distinct club experiences this weekend featuring a U.S. gymnast, a Grammy award-winning artist, a pioneering astrophysicist and an animator.

The event this weekend, held at STORIED NYC in Chelsea, was part of The LEGO Group’s “She Built That” campaign that encourages girls to redefine what it means to be a builder by celebrating their creativity and empowering them to see themselves as builders, creators and innovators.

Calla Kessler/AP Content Services for The LEGO Group

The “She Built That” event was geared towards children ages 9 to 12 and leading the club experiences were artist H.E.R. (She Built That Music Club), U.S. gymnast Suni Lee (She Built That Sports Club), astrophysicist Jackie Faherty (She Built That Science Club) and Jennifer Zhang, aka JENerationDIY (She Built That Art Club).

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Patch was invited to a preview on Friday, where the four female leaders spoke on their career journeys and what participants can expect in the club experiences. Here’s what they had to say:

H.E.R. (She Built That Music Club)

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Kids had the opportunity to unleash their imagination by designing their own album cover with LEGO bricks in a fun music-inspired storytelling activity.

The activity let children discover how rhythm and creativity can help you find your voice.

H.E.R also shared some advice on how young girls can express themselves creatively.

“This world will really try to turn you into something you’re not or make you feel like who you are is not enough — but when you show up as your authentic self, you can go really far.”

Suni Lee (She Built That Sports Club)

Calla Kessler/AP Content Services for The LEGO Group

Attendees had the opportunity to take part in a Q&A with the U.S. gymnast where she talked about how determination, creativity and teamwork shaped her journey.

Lee then led an active team challenge using LEGO bricks. Participants were split up into six teams of 10 where they were given 60 seconds to run over to the build table and add their own creative twist to a collective LEGO build.

The U.S. gymnast spoke on advice she would give young girls who want to express themselves creatively.

“Don’t be afraid to take risks and to fully believe in yourself. Build confidence and belief in yourself, and you will get there,” she said.

Jackie Faherty (She Built That Science Club)

The astrophysicist from the American Museum of Natural History took part in an Q&A with the kids, who then got to learn about the stars and the night sky by designing and building their own constellations—sparking discovery and imagination, brick by brick.

In the activity, students were given different types of LEGO pieces to make their constellations and patterns in the night sky.

“I think it’s super fun and inspiring for these young kids to let that creative side come out and feel like they’re building the nighttime sky,” Faherty said.

Jennifer Zhang (She Built That Art Club)

In this club experience, Zhang helped kids express their creativity through wearable art — specifically friendship bracelets made by using unique LEGO pieces.

“We’re going to explore how building bricks is just as expressive as any art form, and we’re going to wear our creativity on our sleeves,” Zhang said. “We’re going to pick a blank Lego bracelet and put colorful patterns with Lego Bricks.”

“This is such a cool craft and build because I grew up with playing with Legos and I also grew up making jewelry.”

To learn more about the “She Built That” campaign, you visit this website.

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