Summary
- Awake NY’s FW25 collection channels New York City’s grit and resilience
- Highlights include Vanson leather jackets, plaid flannels, camo sweatpants, mohair sweater and All-Star jersey
- Releasing on September 11, 2025
Awake NY has unveiled its Fall/Winter 2025 collection. With an eye on New York City’s relentless spirit, the collection channels urban grit through refined silhouettes and bold graphic statements. Each piece speaks to the community’s resilience, balancing attitude and polish in equal measure.
Highlighting craftsmanship and wearability, the lineup features Skeleton Vanson leather jackets, track jackets, plaid flannels and Realtree camo sweatpants alongside an ombré mohair knit sweater and a reimagined All Star football jersey. The brand experiments liberally with fabrics and textures, mixing buttery leather with cozy knits and technical cottons, while staying rooted in its streetwear DNA. The result is a lineup that feels both elevated and utterly accessible for everyday layering.
Captured in-studio with members of Awake NY’s creative circle, the lookbook brings the collection’s movement and versatility into sharp focus. Storytelling through style takes center stage as models navigate bold prints, tailored cuts, and statement outerwear in a series of dynamic compositions. The collection is set to release at its Orchard Street flagship and online from September 11, 2025.