When it comes time to sell, presentation isn’t just important — it’s everything. Across the country and right here in Dallas, the data is clear: a staged home sells faster and often for more money than one left as-is.
Redfin recently collaborated with CandysDirt.com’s Karen Eubank to list nine undeniable benefits of home staging, and we think they apply to North Texas sellers now more than ever. In a competitive market where buyers scroll through dozens of homes online before ever stepping foot inside, a polished, welcoming presentation is no longer optional — it’s expected.
First Impressions Count
“You get one chance to make a first impression,” says Karen Eubank, professional stager of more than 30 years and CandysDirt.com Senior Columnist. “People need to walk in your front door and fall in love with your home. You want them to sit down, look out the window, and visualize their life in your home.”
Even virtual staging is better than nothing (VHT Staging)
That process often starts with photos. A staged home not only feels bigger, brighter, and more inviting in person — it also photographs better, which means more clicks, more showings, and stronger offers.
Staging Is Marketing
Industry data shows staged homes can sell up to 73 percent faster than unstaged properties, and offers are often 1 to 5 percent higher. Eubank is quick to remind sellers that staging isn’t just fluff — it’s strategy.
“If you are serious about marketing your home, you must do the work to make it stand out to get the best price. Don’t wait until a home is not getting showings and reduce the price. The first price reduction is always more than the cost of staging,” she says.
One Size Doesn’t Fit All
Not every home needs the same staging approach. “Every single home is different, so the choices made for each are completely different,” Eubank explains. “You don’t stage a $400,000 home the way you stage a $4 million home. Professional staging is conducted according to demographics, taking into account architectural features. Design plans are created individually, tailored to the unique flow and architecture of each home.”
The Bottom Line
For Dallas sellers, staging is one of the most effective tools to maximize value, minimize time on market, and keep buyers focused on your home’s strengths — not its flaws. Whether you bring in a professional or make strategic edits yourself, it’s a step that can pay for itself many times over.
Read the full Redfin article here: 9 Undeniable Benefits of Home Staging When Selling Your House