If you’ve ever had a late night at an epic NYC concert, those memories might be a little fuzzy. But the smell—booze, hot air, sweat—likely lives deep in your brain. A fascinating new art installation in Red Hook combines scent and sculpture in a unique way that will have you remembering those hazy late nights in NYC.
Tom Fruin, the artist behind the colorful water tower sculptures in Brooklyn, collaborated with local fragrance house Joya to create a multi-sensory installation called All Access Pass. Find Fruin’s new 12-foot rooftop tower atop Joya’s waterfront space at 499 Van Brunt Street, Building 4A. It’s on view through October 12. While you can see the water tower day or night, the studio is open on Thursdays from 12-6pm; Fridays-Sundays from 12-7pm; and by appointment on Monday-Wednesday.
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When you arrive, you’ll first be greeted by one of Fruin’s signature colorful water towers. You’ve probably seen his other two towers in Dumbo and Brooklyn Bridge Park, but what you might not know is that these pieces were inspired by garbage littered around the city, including drug bags. For his new kaleidoscopic artwork, made of colorful plexiglass and metal, scavenged Webster Hall concert wristbands served as a muse. Look closely at the abstract artwork, and you’ll start to notice little details, like the squiggly lines on the sticker end of a wristband.
Photograph: By Roshan Jacob
This monumental sculpture perches atop one of Red Hook’s historic red brick warehouses, the space Joya calls home. Inside, you can get up close to panels from Fruin’s artwork to truly admire its detail and color. You’ll also find some of the artist’s earlier pieces, including quilts he made of plastic drug baggies he found around his neighborhood, studies that laid the groundwork for his beloved water tower series.
“Everything that you pick up on the street—a coffee lid, a cigarette butt, a weed bag, a Snickers wrapper—it’s like it has the same kind of aura,” Fruin told Time Out.
Everything that you pick up on the street … it has the same kind of aura.
Fruin also made tiny colorful houses, which will emit (or “belch,” as he prefers) the new signature scent Latenight, which Joya created to pair with the work. The fragrance smells “like a second skin: muted candy-sweet, hot air and spicy sweat,” as the company describes. It’s infused with notes of musk, soft florals, citrus, eucalyptus, cumin, ginger and peppercorn.
Photograph: By Roshan Jacob
For Fruin and Joya, All Access Pass reimagines the ephemeral—whether that’s a forgotten concert wristband or a hazy night out—into something luminous and lasting. Or as Joya’s founder Frederick Bouchardy puts it: “evocative.”
Like a second skin: muted candy-sweet, hot air and spicy sweat.
Latenight is available as a roll-on perfume or an air freshener for a car rearview mirror or closet. This is the third and biggest collaboration between Joya and Fruin; they previously made candles ($60) inspired by Fruin’s other water towers. One, called Daylight replicates the dew of a New York morning, while the Nightlight scent evokes cold water in oak.
Photograph: By Roshan Jacob
Joya is known for its creative collaborations like this one. In the past, they’ve joined forces with the Brooklyn Museum on a candle collection, partnered with artist Shantell Martin and even created a scent tied to the A24 movie Heretic.