Got some loose change? McDonald’s is offering $0.50 cent double cheeseburgers for one day only, in honor of National Cheeseburger Day.

The Chicago-based burger chain announced the 50-cent double cheeseburger deal is available Wednesday, Sept. 18, in honor of the holiday. According to McDonald’s the deal can only be accessed by using the McDonald’s app, at participating locations.

It can only be redeemed once per customer, and app registration is required, McDonald’s said.

The one-day offer is part of several other fall the company says it is running as McDonald’s continues an effort to win back customers, including an $8 Big Mac Meal, a $5 Sausage Egg McMuffin Meal, and a slew of other Extra Value Meals for under $10.

“From the $5 Meal Deal to McValue and now Extra Value Meals, we’re sending a clear message: we’re here for our customers,” Joe Erlinger, President of McDonald’s USA, said in a release, announcing the deals “McDonald’s will always be a place where you can get the food you love at a price that fits your life.”

McDonald’s for years has seen a steady decline in visits from customers in the U.S. who have household incomes of less than $45,000 per year. CEO Chris Kempczinski said those consumers, and others, no longer see McDonald’s as a good value.

At a McDonald’s near the company’s Chicago headquarters, for example, a 10-piece Chicken McNugget meal costs $10.39.

Higher prices have been been a drag on sales. McDonald’s same-store sales – or sales at stores open at least a year – grew 2.5% in the April-June period, but that was mostly because of higher prices. Fast food visits by lower-income consumers dropped by double-digit percentages industrywide in the second quarter, McDonald’s said.

“Today, too often, if you’re that consumer, you’re driving up to the restaurant and you’re seeing combo meals priced over $10,” Kempczinski said during a conference call with investors in August. “That absolutely is shaping value perceptions in a negative way. So we’ve got to get that fixed.”

The company also blames higher costs. The average price of its menu items rose 40% between 2019 and 2024, McDonald’s said, to account for a 40% increase in the cost of labor, packaging and food.

But within a month, McDonald’s introduced a $5 Meal Deal, which combined a McDouble burger or a McChicken sandwich with small fries and a small drink. That deal proved so popular it was extended through this summer.

In January, McDonald’s added another promotion, letting customers buy a limited number of items for $1 if they bought one full-priced item. Those deals will remain alongside the Extra Value Menu for now, McDonald’s said.