It appears Brits want fast speeds elsewhere in their lives too, with slow drivers and slow service also listed as top frustrations.

Londoners pride themselves in their capacity to be patient with 76% agreeing they can keep a lid on it compared to two thirds of Scots (66%) and 64% of those in Yorkshire.

The British stiff upper lip prevails as sighing, groaning and, muttering under their breath, or simply staying silent topped the list of things people have done when frustrated and faced with delays (42% and 33% respectively).

Three in ten admit to furiously refreshing apps or slamming the close door button in a lift. Over a quarter (28%) have shouted at their smart speaker when it doesn’t understand them first time, and 21% are guilty of rudely drumming fingers on the table whilst waiting for service.

Generation X have emerged as the most impatient generation (24%), meanwhile, three-quarters of Gen Z claim to have a zen-like patience.

Despite this, however, Brits generally agreed that Gen Z gets their patience tested the most often, citing on average four delays a day in comparison to Millennials and Gen X who experience three and Boomers who experience a mere two delays per day.

Gen Z, facing more delays than any other generation, are relying on sneaky time-saving hacks such as using AI platforms (36%), going to a self-checkout rather than queueing for a cashier (41%), using mobile data instead of sorting out slow internet speed (48%). Two in five even admitted to watching videos on 2x speed (42%).

Ben Case, Managing Director of Connectivity at Sky, said:

“From slow walkers to traffic jams, delays are part of everyday life. With Sky Broadband Gigafast+ now offering the fastest speeds from any major provider in the UK, we’re launching ‘Fast Lanes’ to speed up more than just broadband, helping commuters reclaim their time and keep life moving frustration-free.”

The ‘Fast Lanes’ celebrate the launch of Sky’s new Full Fibre 2.5 Gigafast+ and Full Fibre 5 Gigafast+ packages, giving customers a superior connectivity experience at home. 

Now available on the CityFibre network, the packages deliver the UK’s fastest broadband speeds from any major provider. The 2.5 Gbps and 5 Gbps speeds will be delivered by the new Gigafast+ hub, Sky’s most advanced yet, to power the demands of a modern home, from remote working and 4K streaming to gaming. 

As part of Sky’s wider range of speeds, the Full Fibre Gigafast package (900Mbps) is available for £25pm for new customers in CityFibre areas from the 25th of September 2025**.

To switch to Sky Broadband, visit: https://www.sky.com/broadband.

Notes to Editors

For more information, please contact:

Hannah Priestley Hannah.Priestley@taylorherring.com, 07736568929

  • Sky’s Gigafast+ packages are available in CityFibre connected areas.
  • **Sky Full Fibre Gigafast: £25pm. Prices may change during 24-month contract.