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Phoenix restaurant owners say they’re being targeted for supporting Trump
PPhoenix

Phoenix restaurant owners say they’re being targeted for supporting Trump

  • September 25, 2025

PHOENIX (AZFamily) — The owners of a north Phoenix restaurant claim they are being targeted due to their political beliefs.

Xolo restaurant owner JJ Zarraga said he loves what he does because cooking is in his blood.

“For us, it’s all about the flavor,” Zarraga said. “Where we really excel is in those bright, green, citrusy salsa flavors.”

But recently, things have turned sour. He and his fiancé Kirk have received a death threat and seen their business flooded with fake negative reviews online after their political views were shared on social media.

“We have been receiving insane amounts of backlash at this point,” Zarraga said.

Two days ago, the owners said they were shocked to find their restaurant bombarded with hate comments and even a threat suggesting someone should shoot up the business.

It started after a Phoenix-based content creator posted photos from Zarraga and Kirk’s private social media accounts. In one photo, Kirk was holding a sign showing support for former President Donald Trump.

The creator wrote that he wouldn’t eat at their restaurant, arguing the couple was “profiting off” a culture not supported by people they follow, such as Trump and the former first lady.

The TikTok has since been viewed more than 35,000 times.

Arizona’s Family reached out to the content creator, who declined to go on camera but spoke with us over the phone. He said he does not condone violence or fake reviews.

Zarraga, however, said the attacks have crossed a line.

“This is a family establishment, and we have kids,” he said. “We mind our business and we don’t tell people what to say. It’s very unfortunate when people do this to us when we don’t reciprocate it.”

The owners stated that they openly support Trump. A photo of his attempted assassination even hangs behind their bar. Still, they insist their focus is on food, not politics.

“When it comes to those threats, we will be taking them to the authorities,” Zarraga said.

For now, they’re hoping to get back to what they love: sharing the flavors of Zarraga’s family recipes from Guanajuato, Mexico.

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Copyright 2025 KTVK/KPHO. All rights reserved.

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