- F1’s second YoY viewership decrease of 2025 season after Miami GP
- Asia-Pacific races average impressive 848k viewers this year
- Most-watched Nascar race since playoffs started at Darlington in early August
Formula One averaged 931,000 viewers on ESPN in the US for last weekend’s Singapore Grand Prix as a rare scheduling clash with the National Football League (NFL) impacted viewership.
The game between the Cleveland Browns and the Minnesota Vikings took place at Wembley Stadium in London, resulting in an earlier than usual kick-off time in the US. Formula One has found a home in the mornings in the US because of its Europe-centric start times, so it typically avoids the same NFL clashes that Nascar faces during its playoffs.
As a result, the Singapore Grand Prix fell below one million viewers, the first race to do so since the Japanese Grand Prix in April. This marks only the second race of the season to experience a year-on-year (YoY) viewership decline in the States, following the Miami Grand Prix.
Notably, the Singapore Grand Prix has averaged over one million viewers for the past three years, underscoring the impact of the scheduling clash.
However, 2025 has been the best-performing year for Asia-Pacific (APAC) races in the US. An average of just over 848,000 viewers tuned in for the four races in the region, which is impressive given that three of the four races take place in the middle of the night in the US.
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Meanwhile, 1.54 million viewers tuned in for last weekend’s Nascar playoff race at the Charlotte Roval on USA Network.
This marks the most-watched Nascar race since the playoffs began at Darlington in late August, highlighting the audience lull the series is currently experiencing. It also signals the end of the viewership gap between Nascar and Formula One, which had been narrowing with every race this season.
Last year’s race at Charlotte averaged 2.42 million viewers, but since it aired on the main NBC channel, a direct comparison isn’t possible.
With four races left in the season, the playoffs are averaging 1.54 million viewers. If this trend continues, this year will be the first time on record that the Nascar playoffs average fewer than two million viewers.