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Halloween is the perfect holiday for those with a sweet tooth and Instacart just revealed which candy is New Yorkers’ favorite.
Through an analysis of the total weight of candy sold on Instacart in October 2024, the grocery delivery company found which candies reign supreme in each state.
Here’s what to know.
What’s New York’s favorite Halloween candy?
New Yorkers have both a sweet and sour tooth as their top Halloween candy pick is Sour Patch Kids, according to Instacart’s analysis. Four other states — Colorado, Massachusetts, New Hampshire and Texas — share the Empire State’s top pick.
Instacart’s top 10 Halloween candies across the U.S.
Instacart also found that Utah loves its Halloween candy as the Beehive State bought candy 50% more often than the national average in October 2024. Here’s which candies are the most popular across the U.S.:
- Reese’s Peanut Butter Cups
- Peanut M&M’s
- M&M’s
- Kit Kat
- Snickers
- Sour Patch Kids
- Hershey’s Milk Chocolate
- Milky Way
- Twix
- HARIBO Goldbears
How do New Yorkers feel about candy corn?
It’s not a fan favorite in the Empire State. According to Instacart, New Yorkers ordered candy corn 14.6% less than the national average in October 2024.
“Candy Corn is the ultimate Halloween wildcard,” says Instacart trends analyst Alex Orellana. “In some states, it’s a nostalgic must-have that people eagerly stock up on, while in others, it’s the first candy left behind in the bowl. That split is what makes Candy Corn so fascinating: it’s not just a treat, it’s a tradition that people either love to celebrate or love to debate.”
Emily Barnes reports on consumer-related issues for the USA TODAY Network’s New York Connect Team, focusing on scam and recall-related topics. Follow her on X and Instagram @byemilybarnes. Get in touch at ebarnes@gannett.com.