Woo hoo! Day 2 of Amazon’s Prime Big Deal Days is here, and believe it or not, the lowest price ever on the Apple Watch Series 10 is still in stock. If you’ve been waiting for the right moment to upgrade your wrist game, this is it, and while you’re at it, don’t miss the incredible deals on AirPods, iPads, and MacBooks that are also part of the sale.

As someone who lives to chase quality deals, I know all too well the difference between a “meh” discount and a real steal. This October Prime Day (aka Big Deal Days) has already dropped prices like apples in autumn, and Apple Watch is no exception. At this price, you’re getting full features like depth monitoring, sleep-apnea detection, and fast charging, all in a sleek, lightweight frame.

Now, before you jump on it, here’s a quick compare: the Apple Watch Series 11 adds hypertension alerts, a stronger scratch-resistant display, and up to 24-hour battery life, compared to Series 10’s standard 18-hour battery. But for most people, Series 10 is still a powerhouse, now at a price that’s hard to beat. Scroll down for my top picks and tips to pick the right model for your wrist (and your wallet).

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Amazon

With a larger crystal-clear display, features like Fall and Crash Detection and the powerful S10 chip driving it all, this is one of the most powerful Apple Watches yet.

$279 at AmazonWhy is this a good Prime Day deal? 💰

The Series 11 smartwatch is newer, yes, but here’s an open secret about the Series 10: It delivers a nearly identical set of features and health-monitoring options compared to what you’ll find in the Series 11. The biggest differences between the two models are that the 11 offers slightly better battery life, a more scratch-resistant glass front and 5G wireless support. If none of those are mission-critical for you, this is almost the same watch at a more aggressive discount.

Why do I need this? 🤔

If you’re in the market for a smartwatch, you can’t go wrong with the Series 10. There are loads of features that make it worth checking out, but some of the best are its sleep and fitness tracking abilities. Pair that with other advanced health options like monitoring your blood oxygen level, taking ECGs and you have a device that feels fine-tuned to help keep you healthy. It’s a great workout companion and can track your steps taken and more.

How does the Series 10 compare to the Apple Watch Ultra 2? Easy: We think it’s better. The Ultra 2 is larger, bulkier and, yes, tougher — but it’s a relatively small upgrade over the original Ultra. The Series 10 has tons of aspects that put it on par with the Ultra 2 while also being more suitable for people with smaller wrists. Another factor? The price difference: The Series 10 is $279, while the Apple Watch Ultra 2 is gonna cost you $809.

Apple Watch deals for Prime Day 2025.

Save $120 on this bestseller and fan favorite. How do you like them Apple discounts? (Amazon)

What reviewers say 💬

It’s an Apple device, so you know it has a lot of supporters — more than 11,000, and that number is on the rise.

Pros 👍

“The battery life is phenomenal; I can literally go two days without charging. When I do have to charge it, it’s full in about 30 [minutes],” praised one five-star reviewer who loved the battery life compared to his previous Apple Watch.

“The band (M/L) is a perfect fit. I love the slimmer profile of the Series 10 compared to the previous models,” praised another five-star Apple customer. “The watch works seamlessly with my iPhone 15 Pro and my MacBook. There is a little bit of a learning curve and it will take some trial and error to get the face layout and [customizations] the way I want, but it’s so easy to customize the watch.”

“My previous one was a 44mm, I went to 46 only because it would ship faster than the 42,” explained a happy five-star reviewer. “Honestly, it doesn’t feel any bigger, and in fact, it’s more comfortable than my [Series] 7 since it’s thinner. Sometimes I don’t even feel it on my wrist.”

Cons 👎

“Buy a screen protector!” warned a five-star reviewer. “Unfortunately, the normal Apple Watches scratch easily and you’ll really regret not protecting it,” adding, “they’re basically strong, clear stickers that are completely invisible but will keep the watch scratch-free.”

“It is not inexpensive, but I think it was worth it,” said a four-star reviewer who loved everything except the battery life. “I would have rated it five stars if it had a multi-day battery life like the Fitbit Sense that I also wear.”

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Amazon

Track your steps, your sleep, your blood pressure, your heart rate — basically, if it can be tracked, the Apple Watch Series 10 can handle it.

$326 at AmazonImage for the small product module

Amazon

Have a larger wrist? Pick up the 46mm version, also on sale for $120 off.

Save $120 | Lowest price ever

$309 at Amazon

The reviews quoted above reflect the most recent versions at the time of publication.

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $35 or more.)