Everything’s bigger in Texas, including one of college football’s most storied rivalries.
More than 24 hours ahead of kickoff, the Cotton Bowl is buzzing as fans in burnt orange and crimson pack Fair Park for the annual Red River Showdown between Texas and Oklahoma.
The predictions are rolling in as fast as Fletcher’s famous corndogs are being served.
“31–17. Something like that. It’ll be close though,” one fan said.
“Yeah, Texas is going to win. I’m excited,” another added.
Crowds show no fear, just pure excitement for the historic matchup. Longhorn fans are praying for another dominant performance, while Sooner supporters arrive confident, riding a winning streak.
OU fan Kinsey Clark said the energy this season has been electric. “Games back at home get really loud,” Clark said. “They’ve been packed every single game and people screaming loud on their feet every time.”
While only one team will walk away with bragging rights, the City of Dallas is already winning.
According to the Dallas Sports Commission, the Red River Rivalry generates an estimated $46.9 million in economic impact, with 90% of hotels booked.
“It’s the largest sporting event, largest economic impact we see for a one-day event,” Monica Paul with the Sports Commission said.
Visitors are maximizing their time and opting to take Uber or DART to avoid packed parking lots.
Local fairgoer Shaumie B shared her go-to strategy to enjoy the food.
“I always bring a to-go tin. Put foil on top, keeps it warm and fresh. You can’t eat it all, so we take it to-go,” she said.
No matter the final score on Saturday, Dallas comes out on top — in spirit, pride, and millions of dollars.