Despite the rumors, WWE isn’t handing creative control over to a machine—at least not yet.
Fightful’s Sean Ross Sapp cleared up the confusion during a Q&A on October 19, 2025, explaining that while WWE is using AI tools, it’s in a far more limited and technical capacity than fans feared.
“They have AI tools at their disposal, but it’s mainly like a digital writer’s assistant that is able to be like, ‘Oh, when’s the last time these two had a match?’ or something like that.”
Sapp mentioned that these tools aren’t being used to develop storylines or write full scripts. Instead, AI is being used in areas like match history lookup, note-taking, organizing data, and even minor production help.
“From what I understand, it’s more doing it on the production side of things. And I can tell you, the production side of things is quite frankly overworked and pretty excited to have those tools to help eliminate background noise and things like that.”
He also clarified that AI is sometimes used for visuals, citing a recent example:
“Clearly they’ve used it for graphics in some capacity as well, like with the El Grande Americano stuff, but not used to the prevalent nature of which is being rumored.”
At the end of the day, WWE isn’t letting robots script the drama that unfolds on RAW or SmackDown. The company might lean on AI for behind‑the‑scenes production shortcuts, but when it comes to telling stories in the ring, it’s still all about the people. That means Paul Heyman, Michael Hayes, and the rest of the crew are still pulling the strings—not a machine.
Would you be okay with AI writing parts of WWE in the future, or should the art of pro wrestling always stay human? Drop your take in the comments and let us know.
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