Instagram-famous restaurant Prince St. Pizza has made its way to Dallas, at long last. Expect long lines.
The New York City restaurant is serving pizza from a tiny kitchen on Dallas’ Henderson Avenue, the cite of the former Fireside Pies.
No longer a sit-down restaurant, visitors to Prince St. will line up at the door — and, likely, down the block — and order pizzas from the counter. A patio offers a few dozen seats for anyone who wants to pause and eat, though many will probably take their slice and move on to the next East Dallas bar.
CEO Lawrence Longo, wearing a cowboy hat for the Dallas debut, welcomed customers to the restaurant as it opened. He told The Dallas Morning News that although the restaurant is small, it’s bigger than the original, which has no seating at all.
Restaurant News
Prince Street Pizza serves pizzas whole or by the slice. Options include Spicy Vodka, a pepperoni pizza called Spicy Spring, Four Cheese and The Vegan. The Dallas restaurant opened Oct. 24, 2025.
Ira Edelman
The restaurant will notably be open until about 3 a.m. on Saturdays, an effort to catch the after-bars crowds visiting nearby Henderson Avenue haunts like the Old Monk, Dudley’s, Spider Murphy’s, Lawnie’s, Hendy’s, Boogies and more.
Prince St. is known for its square slices of thick-crust pizza in options like four cheese and meat lovers. The pepperoni pizzas are eye-catching because each slice is studded with thick-cut pepperoni cups that catch little puddles of grease. (Leave your calorie counter at the door.) Two popular slices are the Spicy Spring, which is essentially a pepperoni-and-cheese pizza with red sauce; and The Naughty Pie, a pepperoni pizza with ricotta, hot honey and spicy vodka sauce.
The restaurant also sells take-and-bake pizzas. And while most are ordering by the slice, both the square and round pizzas are sold whole. We expect to see bargoers whose eyes are bigger than their stomachs wandering down Henderson Avenue, holding a pizza in Prince St.’s signature white box.
Longo, who we have called “the king of hype” for his ability to entice customers to brands like Prince St., said he’s trying to emulate the New York restaurant as it expands.
“As soon as I sign a lease, I get a bottle of water from the tap and I send it to New York,” he said the day before the Dallas restaurant opened.
And why? Some pizza makers believe the water in New York is the key to good pizza dough. Prince St. has a water filtration system that “turns Dallas water into New York water,” Longo said.
Longo took interest in Dallas after hosting a pop-up in Deep Ellum in 2021. Dallas real estate firm Holiner Holdings helped Longo find the Henderson Avenue spot.
Dallas is the 17th Prince St. in the United States. For now, it’s the only Prince St. Pizza in the state, which might make Texans all the more eager to try it.
Prince Street Pizza is at 2820 N. Henderson Ave., Dallas. It opened Oct. 24, 2025. The restaurant is open 11 a.m. to 11 p.m. most days. On Saturdays, the restaurant is expected to stay open until 3 a.m. (Look online for the latest.)