YouTube TV has introduced three fresh channels from Bloomberg Media, delivering round-the-clock financial insights, original documentaries, and ultra-high-definition viewing options to its more than eight million subscribers. With these new channels YouTube TV expands its lineup of news channels.
Bloomberg TV+ serves as the cornerstone of this rollout, providing nonstop live coverage of global markets, breaking financial developments, and in-depth analysis tailored for investors, executives, and everyday viewers navigating economic shifts. This 24-hour channel features flagship programs that track everything from pre-market outlooks in Surveillance to U.S. trading day openings in Open Interest, alongside relaunched tech-centric discussions in Balance of Power. Evening lineups include The Close for market wrap-ups, regional spotlights like Horizons: Middle East and Africa, and international perspectives through Insight With Haslinda Amin, The Pulse With Francine Lacqua, and The China Show. Weekend viewers can catch Wall Street Week, while special Bloomberg Live Events, such as the New Economy Forum, weave into the schedule for added depth.
Complementing the live news feed, Bloomberg Originals brings a curated collection of premium documentaries and series that explore business intersections with technology, climate challenges, culture, and sports. Since its content studio launch in January 2023, the channel has produced 26 original projects, including returning favorites like The Deal With Alex Rodriguez and Jason Kelly, and The Circuit With Emily Chang, now in their third seasons. Daytime hours simulcast Bloomberg Radio for audio-visual synergy, transitioning seamlessly to prime-time features such as the investigative Can’t Look Away and forward-looking The Future With Hannah Fry. Both Bloomberg TV+ and Bloomberg Originals integrate directly into the YouTube TV base plan at no extra cost, enhancing the service’s value without requiring subscribers to juggle additional apps.
Setting this launch apart is Bloomberg TV+ 4K, a dedicated ultra-high-definition stream that represents the first 24-hour news channel available in 4K UHD on any major streaming platform. Previously accessible on platforms like Samsung TV Plus, this crystal-clear feed demands YouTube TV’s 4K Plus add-on for full access, catering to viewers with compatible 4K televisions and high-speed internet. The upgrade promises unparalleled detail for charts, tickers, and on-screen graphics, elevating the viewing experience amid volatile markets and geopolitical headlines.
This move arrives at a pivotal moment for YouTube TV, the largest internet-based pay-TV provider in the U.S., as it continues to diversify amid ongoing carriage negotiations with other networks. Bloomberg Media, already reaching over 60 million monthly viewers across platforms, gains a massive new audience of business-savvy cord-cutters. The partnership underscores streaming’s dominance in delivering specialized content, where subscribers increasingly prioritize unlimited DVR, multi-device access, and tailored news over traditional cable bundles.
For finance professionals monitoring Wall Street fluctuations or casual investors tracking personal portfolios, these channels fill a critical gap in YouTube TV’s news roster. The seamless addition via the service’s intuitive interface allows effortless channel surfing, playlist building, and offline downloads, further solidifying YouTube TV’s edge in the competitive live TV market.
As global economies face uncertainties from trade tensions to tech innovations, Bloomberg’s entry equips YouTube TV users with timely, high-fidelity tools to stay ahead. Subscribers can immediately browse the new lineup in their guide, with 4K enthusiasts upgrading via the add-on for that premium edge. This bold expansion not only enriches daily viewing but signals streaming’s maturing role as the go-to hub for authoritative business intelligence.
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