FRISCO — FC Dallas and Toyota today announced a multi-year renewal of Toyota’s presenting sponsorship and naming-rights agreement for the 20-year-old stadium and soccer center.
“Toyota has been an incredible partner, and we’re proud to continue aligning our brands as we move forward into the next chapter of Toyota Stadium,” FC Dallas President Dan Hunt said in a statement about the partnership, which began in 2013.
The next chapter includes a $182 million renovation project, a public-private partnership, that is expected to be completed in 2028. Renovations to the stadium began with breaking ground in March.
The city, the Frisco Economic Development Corp., the Frisco Community Development Corp. and Frisco ISD are helping to fund the project. The Hunt family is footing the bill for a significant portion of the renovation.
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The Hunt Sports Group, which owns FC Dallas, will reimburse the city 35.71%, or about $65 million, of the $182 million.
When finished, fans will enjoy plenty of bells and whistles, including the largest video board (6,000 square feet) for a soccer-specific stadium in Major League Soccer. Expect new video signage and a cutting-edge sound system.
A state-of-the-art roof will shade the majority of seats in the stadium’s bowl.
Stadium seating capacity will increase by more than 10% to 22,500. Club seating capacity will increase by 175%; suits capacity by 58%.
There will be a 59% increase in concession points-of-sale, offering quicker service, and a 26% increase in restroom facilities.
Expect accessibility improvements in the stadium to better accommodate guests with physical differences.
An upgraded field drainage system will allow for more efficient water clearance.
The project’s first phase, which entails demolishing the east side of the stadium, is expected to be completed by next summer.