![Michael Jordan’s daughter posted a viral video on her social media to expose unfair pay in WNBA [Picture Credit: Getty, IG/@mickijae]](https://www.europesays.com/us/wp-content/uploads/2025/11/c4714-17629083458272-1920.jpg)
Michael Jordan’s daughter, Jasmine Jordan, has long stood firm on the issue of fair pay for women athletes. On Tuesday, she posted a viral video on her social media account that exposed the WNBA’s unfair pay to its players.
The viral video had an analyst explain the fundamentals of CBA and exposed how the current CBA (which has been rejected by WNBPA) didn’t allow for the league’s growth to reach the players.
Jasmine posted the video on her Instagram Story.
Michael Jordan’s daughter’s IG Story [Credit: IG/@mickijae]
According to the researcher, the salary that the WNBA players were paid a few years ago was not unreasonable a few years ago, because the revenue generated by the league remained stagnant. However, with the sharp and unexpected increase in the last two years, not giving players a big raise did not seem fair.
At the heart of the issue that the WNBPA has raised is the revenue sharing in the new CBA. The players want a “fair share of the revenue” that they played a big part in generating. Under the current CBA, WNBA players’ basketball-related income was between 20-25%. It was substantially lower than the NBA’s 50%.
Michael Jordan’s Daughter Jasmine Jordan Wants Brands to End Their Charity Mindset Towards Women Athletes
Jasmine Jordan played a pivotal role in bringing female athletes to the Jordan Brand, and for her, the idea was never about inclusivity, but strictly because of what those women athletes contributed to the brand, just like their male counterparts.
According to Forbes, Jasmine spearheaded Jordan Brand’s entry into the NIL space, spreading focus on young woman athletes. However, her initiative to build a partnership wasn’t about the brand’s image of inclusivity, but how those women athletes brought massive profits, also because of the changing landscape of the women’s customer base.
“I don’t think that charity element of, ‘well, because everybody’s talking about it, let’s do it’ is going to stand anymore,” Jordan told Forbes. “I promise you probably 50% of the consumers today are women and young girls.”
According to Michael Jordan’s daughter, in the social media age, women athletes were able to reach and connect more deeply with their fans than their male counterparts, and it added to the brand’s value. Jasmine said she wanted female athletes to assert their market value in their partnership for a better deal.
“So yes [an athlete should think], I can do the posts, I can do the requests, I can do the appearances, but the next time you have me do X, the amount of dollars [needs to increase] or it needs to be a long-term contract.”
Women’s position in the sports business has been a very close issue for Jasmine Jordan, and that’s why she brought Michael Jordan’s brand to the WNBA.
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Edited by Nandjee Ranjan