Aonic is on a mission to clean up cluttered supplement drawers.
The brand, founded by Kim Kardashian’s personal trainer Senada Greca and serial entrepreneur Max Meier, launched Wednesday with its streamlined supplement system Aonic Complete, $115 for a 30-day supply, a supplement infused with 34 nutrients with specific varieties for men and women. The brand also launched Aonic Revive, $40 for 12 cans, a sparkling electrolyte beverage, available in raspberry, passion fruit, orange and pineapple. According to the team, the brand will be clean and free of any artificial flavors.
For Greca, the brand’s hero stock-keeping unit Aonic Complete is the “foundational product,” to start a wellness routine.
“It includes most of the things, if not everything, that’s aiming to substitute whatever you have in your medicine cabinet,” she said. “You don’t have to reach for all these different products, all these different bottles. It’s presented to you in a very unique way that I haven’t seen in the market.”
With supplement fatigue on the rise, the Aonic team is working to streamline the approach. Therefore, the brand’s Aonic Complete employs a unique packaging for its daily supplement — the small bottle features a liquid shot, three soft gels and one capsule. The base for Aonic Complete includes a multivitamin, minerals, prebiotics, probiotics, postbiotics, omega 3, superfoods and greens.
Senada Greca
Courtesy of Aonic
While the Hims and Hers solutions feature the same base, they also include additional ingredients for other specific benefits. The Hers solution includes cranberry extract for urinary tract health and hyaluronic acid for hair, skin and nail support, while the Hims solution also employs lycopene for prostate health and boron for hormonal and bone support. Greca emphasized that Aonic is employing clinically studied dosages of each ingredient for optimal benefits. The brand’s formulas are also third party-verified.
For Greca, Aonic is a way to build upon her fitness platform WeRise, $30 per month, which offers fitness and wellness content.
“What we do on the outside when we’re lifting weights [and] we’re working out is just as important as what we nurture ourselves with, what we put into our bodies when it comes to food and supplements,” she said. “I built a way of taking care of the outside with the WeRise app, although it’s more than just taking care of the outside with nutrition and experts in other fields. Now, the component that I value… [that I] had wanted to develop for years is what we put on the inside.”
Greca added: “WeRise and Aonic are two pillars of the same transformation, working from different but complementary angles. WeRise elevates the inner and outer worlds [with] physical fitness via workouts, shifting identity, healing, confidence, emotional resilience and stepping into power. Aonic elevates the physical foundation that supports transformation [including] cellular health, metabolism, hormones, energy, recovery and long-term wellness through functional nutrition. As they evolve together, the vision becomes bigger than products or programs. It becomes an ecosystem of empowerment.”
Aside from building WeRise and Aonic, Greca has also worked with Kardashian for several years, whom she said has inspired her work outside of their training sessions.
“Training Kim taught me the power of discipline paired with precision. She approaches everything, fitness, business, life, with structure, consistency and high standards but without unnecessary complexity. What inspired me most is how she shows up relentlessly while still optimizing her day around what actually moves the needle. That mindset has impacted what I’m building in Aonic,” she said. “In the supplement world, it’s easy to get pulled into hype. Instead, Aonic is built around intentional formulations, real functionality and daily rituals that move the needle.”
Aonic, which is now available direct-to-consumer and has plans to expand into retail, will continue to launch nutrition-focused products, including a pre-made protein drink that will hit the market in December.