While there are plenty of AirTag alternatives out there, if you’re in the Apple ecosystem, its item tracker is hard to beat. It’s not the cheapest on the market, which makes this Black Friday deal all the more impressive. Order now, and Amazon will send you an Apple AirTag for just $18. That’s an $11 discount when compared to the usual price, but we don’t expect this deal to last. Walmart is also matching the same $18 price, so you have a couple of options when placing your order.

The AirTag is a handy way to keep track of just about anything, from keys to your luggage and everything in between. It’s powered by a single CR2032 battery that lasts approximately a year, and it’s waterproof, so it won’t be damaged by rain.

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The AirTag makes finding your stuff easier thanks to support for ultra-accurate location tracking tech, like the U1 ultra-wideband chip. There’s also a tiny built-in speaker, so you can make the AirTag chime, which makes finding it hidden in a bag much easier.

You’ll need an iPhone or iPad to set up the AirTag, but once that’s done, you can also track it using a Mac or Apple Watch. You can even share your AirTag with up to five people.

Why this deal matters

Apple’s AirTag item tracker retails for $29, so this is a notable deal. AirTag deals are usually on packs of four, so if you only need one or two, we suggest taking advantage of this now, while you still can.

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