Erewhon will be coming to downtown Los Angeles in 2027 as part of the company’s greater series of expansions. The new store will be located on South Hill Street — about a 15 minute drive from the central USC area.
Known for its $20 dollar smoothies and celebrity audience, Erewhon has established itself as an ultra-luxury grocery store. Its most popular drink, the Strawberry Skin Glaze smoothie — previously known as the Hailey Bieber smoothie — sees an average of 40,000 sales per month, according to a GQ interview with Erewhon Executive Vice President Vito Antoci in 2023.
The cult-favorite store also gained attention early this year for offering luxury strawberries at $19 a piece.
Though Erewhon has not publicly announced their plans for the new branch, the property was sold to a company located on 800 E. Martin Luther King Jr. Boulevard in Vernon — the same address as Erewhon’s headquarters, according to Urbanize Los Angeles. The buyer listed on the sale is also an entity managed by Mariano Antoci, the chief executive officer of Erewhon.
The building stands at about 24,400 feet on 940 S. Hill St. and is currently being used as a parking structure. The new location would be the first Erewhon location in downtown LA.
Though an exact timeline has not been released by Erewhon, a banner at the property indicates that the store will be opening in 2027.
An image obtained by Annenberg Media shows a visible indication of the upcoming Erewhon location. (Photo by Tamara Almoayed)
Despite only having 11 stores exclusively located within the Greater Los Angeles area, Erewhon reportedly saw a $171 million profit in 2023, according to Forbes.
This places the new branch within a ten minute drive from Skid Row, which harbours about 3,400 people experiencing homelessness, according to the 2025 Greater Los Angeles Homeless Count. According to the LA County Homeless Initiative, Skid Row has the densest concentration of people experiencing homelessness in the county.
Erewhon did not respond to Annenberg Media’s request for comment by the time of this article’s publication.