Mom-and-pop stores target South Korea, Singapore to stay afloat
Busy Baby’s founder Beth Benike, right, began selling in South Korea to avoid U.S. tariffs. Her brother, left, has left the company after four and a half years. (Busy Baby)
PAK YIU
December 8, 2025 22:52 JST
NEW YORK — When U.S. President Donald Trump’s tariffs on imported Chinese goods cost Busy Baby’s Beth Benike more than $36,000 for a shipment of silicone baby mats in July, the financial pressures on domestic sales made her look at markets beyond the border.