Over the course of his Hall of Fame career as the Boston Celtics public relations czar, Jeff Twiss has seen a lot of Celtics history being made. But there has also been a lot of hard work behind the history he has born witness to over the years, working with the NBA and the other 29 teams (less at one point, he has been around longer than several ball clubs in the league) to produce the games and teams playing them that have been the building blocks of that history.
Twiss recently made an appearance on the “Legends of Sport” podcast, and told a tale of how he and fellow PR teams put together an iconic photo shoot featuring Hall of Fame Celtics forward Larry Bird, among several other NBA icons of the era.
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Take a look at the clip embedded below to hear what they had to say about getting Bird to do a shoot right before a game back in the day — and more.
Listen to “Havlicek Stole the Pod” on:
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This article originally appeared on Celtics Wire: Celtics PR czar Jeff Twiss tells a Larry Bird story