As the camera pans from the red bricks of Camp Bowie Boulevard to The Crescent Hotel, Bowie House, and Cattlemen’s Steak House, it’s evident that Fort Worth native Taylor Sheridan writes what he knows. That’s because Sheridan didn’t just set Paramount+’s Landman in Fort Worth — he showcased it. But some eagle-eyed viewers may have spotted a familiar name and logo amongst the North Texas television backdrop: Williams Trew Real Estate.

As the Tarrant County-focused arm of Ebby Halliday Companies, Williams Trew doesn’t always get the same spotlight as its Dallas-centric sister brands. Yet some real-life Williams Trew agents have been named — and cameoed — in the streaming series, featuring Billy Bob Thornton, Demi Moore, and John Hamm, that explores the high-stakes world of oil booms. Ebby Halliday Companies corporate folks tell us this isn’t product placement. It’s simply how real Fort Worthians talk.

“This year marks Williams Trew’s 25th anniversary, and there’s something fitting about Williams Trew being woven into a show that celebrates Fort Worth’s culture, character, and confidence,” Ebby Halliday Companies’ Cody Baker says. “In many ways, it reflects the role the firm has played in shaping the city’s residential landscape for almost three decades.”

Stephen Reich Is My Realtor…

In the season 2 opener, Angela Norris (Ali Larter) glances around the dinner table and says casually, “I’m thinking of using Stephen Reich.”

She hasn’t yet told anyone she’s looking to leave Midland-Odessa and buy a house in Fort Worth. Nathan, an M-Tex oil company attorney, looks up and clarifies: “The real estate broker?”

Credit: Paramount+

For Fort Worth viewers, the name carries credibility. Stephen Reich, a Williams Trew agent, grew up in a ranching family in Cisco and built a career that spans both fine homes and large ranch properties. With an MBA and boots on the ground, he’s known for blending rural roots with polished luxury expertise.

Angela’s ex-husband, Tommy Norris (Billy Bob Thornton), quips that Stephen “does ranches,” and Angela responds with a line Fort Worth residents will recognize instantly:

“If he can find a ranch, he can find a five-bedroom house in Mira Vista.”

A Five-Bedroom Sorta Near Mira Vista

In Season 2, Episode 3, Angela arrives at 4400 Overton Crest with the real Stephen Reich, marking his first on-screen appearance of the season.

Of course, we’re very familiar with 4400 Overton Crest, the 11,792-square-foot palace custom-built for former Radio Shack CEO Len Roberts, which does indeed have five bedrooms. The home that was once listed for $6.9 million isn’t located in Mira Vista, but just as tony Tanglewood.

As their Range Rover pulls up, a Williams Trew for-sale sign stands just outside the property’s gates.

With eyes wide, Angela steps out and whoops like a college co-ed: “My God, that’s sexy! I wish I could just hug it.” Stephen invites her inside for a tour.

Demi Name Drops Martha

Episode 4 delivers another local standout. As Cami Miller (Demi Moore) moves through her River Crest home, dressed to go out with a black Birkin and appropriately big Texas hair, she turns to her assistant and says: 

“I’m gonna list the house. Call Martha Williams at Williams Trew and ask her to come out.”

Cami’s home interiors and exteriors were shot at 1200 Western Ave., a 1927-built estate near River Crest Country Club.

Martha Williams isn’t just a leading luxury agent, she’s the ‘Williams’ in the name.

Martha Williams, a Fort Worth native with more than 30 years in the local market, co-founded Williams Trew in 2000 and has helped the firm become one of Tarrant County’s most established brokerages.

Reminds me when CandysDirt.com founder Candy Evans practically did the same with Dave Perry-Miller of Dave Perry-Miller Real Estate.

A City in the Spotlight

What makes Landman click with North Texas viewers is its authenticity. Sheridan knows the city, understands its character, and lets real Fort Worth names — people, places, institutions — anchor the story.

And you don’t have to know Fort Worth intimately to know the show’s references feel authentic. There are no mountains peering over the streets of Fort Worth here. With the show still rolling out new episodes, Fort Worth’s streets and stories will continue to play a starring role — and it’s clear the city has earned its place on the screen.

The show may capture the city well on screen, but how close is it to a landman’s real life? Stay tuned — we’ll be talking to some real North Texas landmen to see just how much of the drama, deals, and dialogue on Landman lines up with reality.

We’re curious: Do you think Landman really aligns with life here, or where do you think it misses the mark? Comment below.