PHOENIX (AZFamily) — Professional Santa performers across the Valley are reporting their busiest season yet as social media platforms replace traditional advertising methods for holiday bookings.
Santa performers say they are using Facebook Marketplace and other online platforms to connect with families seeking Christmas visits. The digital shift has created unprecedented demand for their services.
“It’s a North Pole satellite office,” said one Santa performer. “Phoenix is a beautiful city and a lot of beautiful people.”
The performers say rates for Santa visits fluctuate based on timing and demand.
From November through Dec. 23, hourly rates range from $150 to $350. However, Christmas Eve bookings cost around $200 for 30 minutes, while Christmas Day visits can reach $500 for a half-hour appearance.
“Years before you had to get an ad out on the yellow pages or the penny saver that they used to have,” one performer said.
One Santa performer in the Valley, known as Santa Ron and also a teacher of other Santas, showed Arizona’s Family messages from numerous clients seeking bookings.
“It’s insane. This has been probably the busiest year I’ve seen. I’ve probably given 50 jobs away to Santa friends of mine because the demand far outweighs Santa Claus,” he said.
Between appearances, Santa performers attend training programs. Thousands of men participate in Santa schools across the country, including the Worldwide Santa Claus Network.
“We have a lot in Canada, and then scattered across everywhere else, UK, Australia, Japan, South America. Yeah, but the vast majority, probably 90% in the U.S.,” said a Santa with a workshop in California. “The demand for Santa Claus is at an all-time high.”
The performers complete hundreds of hours of training annually, covering beard maintenance, perfecting their signature laugh, and working with children with special needs.
“It’s a lifestyle. I won’t say it’s a job. Because you know we’re willing to do anything to bring smiles. We’re the ambassadors of love, compassion and giving,” one performer said.
Performers say repeat bookings are common, with clients already requesting the same Santa for next year’s celebrations.
If you are booking a Santa, it’s recommended to ask for their background check and liability coverage. You can also schedule an interview to see if they’re the right fit.
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