Afeela Prototype 2026
As someone who attended every CES between 2004 and 2020, I’m still somewhat shocked that Sony used its CES press conference to highlight only the Afeela electric vehicles that it’s developing with Honda — no TVs, no audio and only a token PlayStation mention (as it applies to in-car entertainment).
We did get a glimpse of the new Afeela prototype (above), which offers more of a sporty SUV take. But Engadget’s resident car expert, Tim Stevens, didn’t sound enthusiastic about Afeela’s latest updates on its debut model, which is still months away from availability.
From Tim:
“Shugo Yamaguchi, president and CEO of Sony Honda Mobility of America, confirmed that [the Afeela 1 is] still on track for a release this year, still priced at $90,000 to start, and still set to be built at Honda’s Ohio factory. That last bit is particularly good news, as the global tariff situation has been rather fluid since we saw the sedan last year.
Unfortunately, the rest of the Afeela 1’s core attributes haven’t aged so well, particularly given it’s intended to appeal to an increasingly skeptical American market, a situation that has driven Honda to dial down its own US EV aspirations. 300 miles of range is an increasingly middling figure, especially for a machine priced within spitting distance of a Porsche Taycan.“
Read more: Sony Honda Mobility’s Afeela Prototype 2026 puts an SUV spin on its too-familiar sedan at CE