31 items in this article
31 items on sale!
Photo-Illustration: The Strategist; Photos: Retailers
If your New Year’s resolutions err on the health and wellness side, chances are there’s a sale for that. For those hitting the gym (or pavement), I found lots of shoes, clothes, and headphones to keep you comfy and motivated. If nutrition and wellness are on your mind, you may be interested in protein powder, multivitamins from Ritual, or an electric lunchbox for prepped meals. I’ve grouped the finds by category, but scroll on for all the best wellness and fitness deals I found this first week of 2026. And to make sure you get all our latest on-sale finds, sign up for the Sales Alert newsletter.
I searched across the internet for good deals on athleticwear, and REI is your best bet. The selection isn’t huge, but you can find some nice tees, long sleeves, and pants from reputable brands for up to 50 percent off.
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Strategist associate editor Jeremy Rellosa has logged hundreds of miles in his Gel-Nimbus running shoes. “I’ve been using them for all sorts of runs for marathon training: long runs, faster-tempo sessions, and easy morning laps around the park,” he says. While he did notice a difference in cushioning after about 350 miles, the sneakers otherwise felt just as cushioned and forgiving as they did on his first run with them. The Gel-Nimbus 27s are being discontinued now that the newer 28 model is out, so get them while they’re on sale and before they sell out.
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No matter what kind of workouts you’re aiming to do more of this year, the Fitbit is the best no-frills way to track them. “The Charge 6 is my top fitness-tracker recommendation because of its straightforward, easy-to-use features — including a heart-rate monitor and an accelerometer, alongside light water resistance and Bluetooth compatibility — and affordable price,” says Strategist writer (and lifelong runner) Brenley Goertzen. And it’s now just $100.
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For $20, get one with a bigger touchscreen display.
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Not-too-pricey noise-canceling headphones for blocking out your gym’s always-terrible playlist.
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For outdoor workouts, these bone-conduction headphones let you hear your music without blocking out what’s going on around you (like cars or other runners and cyclists).
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We’ve recommended several NordicTrack treadmills in our Best in Class guide. This model is one of the most affordable — and it’s 20 percent off.
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If you want a top-of-the-line mat, Manduka’s is the best. It stays pretty grippy even when you sweat and is soft and well cushioned to support joints. It’s pricey at over $100, but you can get $20 off right now.
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Rellosa loves this two-inch rubbery ball from Trigger Point. It has a slight squish that makes it more forgiving on your feet, plus a softer rubber texture that lets you roll it on any surface.
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Our No. 1 protein powder is nearly 40 percent off. Goertzen has been testing protein powders for years but has stuck with this one for nearly a decade. It’s on sale for $32, down from $50, in her flavor of choice, Double Rich Chocolate, as well as French Vanilla Crème.
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If you’re after a protein powder with collagen (popular due to its purported hair and skin benefits), this is our top pick. Rellosa found it improved his joint health after just a few weeks of use.
For protein on the go, NBA player Josh Hart likes these plant-based-protein shakes, which he drinks after games and workouts. (And our resident gym rat Tembe Denton-Hurst is also a fan.)
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And actually good-tasting (and not too bad for you) lean-protein meat sticks to snack on midday.
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If you’re curious about creatine, this tub (also from Optimum Nutrition) is just $19 for 120 servings.
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For post-workout hydration, the zero-sugar version of one of our favorite electrolyte powders is on sale in multiple flavors.
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Comedian Chelsea Handler told us she eats a pack of these nutrient-rich gummies every day: “They’re sweet, and they taste delicious.”
Ritual is offering 40 percent off sitewide, plus two free months of the Sculpt Society with any order through January 23. The brand’s multivitamins are among our favorites, especially because you can put them on a set-it-and-forget-it subscription.
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If your New Year’s resolution is to bring lunch from home more often, this self-heating lunch box can warm up leftovers in minutes.
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The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.