The My Mario physical products coming to the US include apparel for infants and toddlers; a board book that, like the mobile app, lets kids interact with Mario’s face; plush versions of Mario and items from the games; and a collection of bath and water toys. There’s not a lot that will appeal to adults that aren’t devoted Nintendo collectors, although there are two block sets featuring colorful wooden versions of Super Mario characters that include Amiibo functionality that could be hard to resist.
The My Mario collection will be available through Nintendo’s New York and San Francisco stores on February 19th, but the company says the products “will also begin arriving at select retail stores nationwide this spring and will continue to expand throughout the year.” Ideally that will also include Nintendo’s online store for those who can’t find a retail location carrying them.