From Jan. 16-18, guests can experience complimentary shade-matching, celebrity makeup artist-led classes and more

Attention, makeup fans: Beginning Jan. 16, Armani Beauty will launch an immersive pop-up experience at The Grove in Los Angeles.

With masterclasses, custom-branded treats, complimentary shade matching, and chances to score some free makeup, this three-day event welcomes guests to discover the reimagined Luminous Silk Foundation before it hits stores on Jan. 19th.

Guests Will Experience:

  • Complimentary shade-matching (guests who are shade-matched will receive a new full-sized bottle of Luminous Silk Foundation, a $69 value)
  • Celebrity makeup artist-led classes
  • Collaboration with La La Land Kind Cafe, serving limited-edition lattes and chocolates
  • Interactive photo moments

In addition, Armani Beauty will be hosting two makeup masterclasses on Saturday, Jan. 17, and Sunday, Jan. 18:

  • Carolina Gonzalez Masterclass: 10 a.m. PST
  • Nam Vo Masterclass: 10 a.m. PST

To reserve a spot in the masterclass and the pop-up, click here:

The pop-up is free and open to the public; reservations are highly encouraged, but walk-ins will be welcomed based on capacity.

The Grove L.A.

189 The Grove Dr, Los Angeles, CA 90036, Located near La La Land Kind Cafe