Here’s something to bark about!

A partnership between Fort Worth-based buddi—a pet-focused, family-friendly streaming platform that’s been likened to a Netflix for pet lovers—and Atlanta’s Bark TV has created the first multi-platform network with 24-hour-a-day programming dedicated exclusively to dog lovers.

The partnership creates opportunities for the platforms to collaborate on unique content, including original programming and a “buddi Bark channel,” where Bark TV will be available for free on the buddi app—which we told you about last year.

Phone image: Buddi; Background: daikokuebisu/iStock

“Collaborating with a platform that values seeing our furry friends on the big screen as much as we do here at buddi presents an exceptional opportunity,” buddi EVP of programming Nathan Fletcher said in a statement. “We’re excited to expand our audience and introduce more people to our platform—Bark TV has millions of viewers nationwide, so this partnership avails buddi to additional reach and unparalleled visibility.”

Viewers now can watch Bark TV on buddi and two original buddi shows are also joining the Bark TV lineup: “buddi’s Besties” and “Pawsome Profiles.”

The partnership arrives on the heels of buddi’s recent announcement that the buddi app is available in the Samsung Smart TV app store, which broadens the streamer’s distribution to 111 million U.S. homes and 90% of the connected TV space on Roku, Fire TV, Apple TV and Android TV, in addition to Samsung TV.

“It’s an inarguable fact that people love their dogs and love watching dogs do cute and heartwarming things, and buddi provides exactly that type of wholesome content that brightens everyone’s day,” Brendan Canning, co-founder and chief commercial officer of Triple B Media, which operates Bark TV, said in a statement. “This partnership between buddi and Bark TV is a win for anyone who loves animals and loves watching our pets live their best lives.”

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