NEED TO KNOW

  • Hailey Bieber is spending time in Mallorca, where she hosted an event celebrating her beauty brand Rhode’s new lip peptide
  • In new Instagram photos, the model gave fans a glimpse into her vacation wardrobe, including a custom Pucci look and clothing from her husband Justin’s forthcoming brand SKYLRK
  • In recent months, the couple have been teasing designs from the singer’s fashion line on social media

Hailey Bieber is celebrating her new beauty launch with special bikini.

The perennial trend setter — who has been the face of “glazed donut skin,” and “cinnamon cookie butter hair.” And while the model nearly started a martini craze this spring after making a pre-Met Gala appearance with the drink in hand, she’s making room for something entirely new — a lemontini summer.

Hailey Bieber gives cheeky view of her custom Pucci vacation outfit.

Hailey Bieber/Instagram

In fact, the mom cosigned on the aesthetic with her brand Rhode’s new lemon-scented peptide lip balm, and she brought the celebrations to Mallorca, Spain where she continued to spread her very chic lemontini agenda (that’s because the once beloved butter yellow is, according to her, already “played out”).

On July 9, Hailey, 28, shared a series of Instagram photos of herself rocking a variety of of vibrant yellow looks, the first of which was made custom by Pucci. Her resort-style outfit, styled by Dani Michelle, featured a cropped cardigan, capris and teeny bikini splashed in the Iride print. She accessorized with a gold watch, oval sunglasses and a polka dot headband.

Hailey Bieber in Pucci.

Hailey Bieber/Instagram

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After spending a day of fun soaking up the sun on a boat, Hailey changed into something a bit more comfortable — and close to home. In one of the snapshots, she poses in a plush yellow hooded bathrobe from her husband Justin Bieber‘s brand in the making, SKYLRK.

Appropriately, she captioned the post: “summer club lemontini girli.”

Currently, the 31-year-old singer’s fashion line hasn’t posted anything on Instagram (though it’s sitting at a pretty 600K follower count). However, in recent months, the Biebers have been teasing what’s to come from SKYLRK’s debut collection.

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In April, Hailey revealed that she’s been participating in the design process, having made her “favorite jacket of all time” in collaboration with the Grammy winner, who she married in 2018 and with whom she shares son, Jack Blues, 10 months .

Hailey Bieber in a SKYLRK rode from husband Justin’s upcoming brand.

Hailey Bieber/Instagram

Because he’s not the only entrepreneur in his household, Justin has also been sourcing inspiration from Rhode, which Hailey launched in 2022, so much so, that in May, he begged his wife to “approve” his joint-holding phone case inspired by Rhode’s tech accessory, which is made to carry its viral lip products.

According to GQ, Justin began working on SKYLRK as early as 2023, but no other details have been revealed of the company besides what the pair have shared on their personal Instagrams.

Justin previously dipped his toe in the fashion industry with his brand, Drew House, which he co-founded with his former stylist Ryan Good in 2018 and launched in 2019. This past April, he publicly severed ties with the brand over Instagram Stories where, in a since-deleted post, he urged fans to no longer support it. “I Justin Bieber am no longer involved in this brand. Drew House doesn’t represent me or my family or life,” he wrote in the April 10 post.