I’ve reached the point where a new celebrity product launch barely makes me blink. Serums, supplements, candles, gummies — we’ve seen it all. And yet, when Kylie Jenner and Kourtney Kardashian Barker teamed up on Skin Glaze Gummies, I paused. Not because the product felt shocking, but because it felt inevitable. Beauty and wellness have been inching toward each other for years, and this launch feels like the moment they officially shook hands.
So is it a hit or a miss? The answer depends less on what’s inside the gummy and more on why people can’t stop talking about it.
What each brand brings to the table
Kylie Jenner built her empire on immediacy. Kylie Cosmetics thrived on fast launches, viral shades, and products designed to deliver visible payoff. The brand has always understood one thing very well: consumers like results they can see quickly, preferably in a mirror and on social media.
Kourtney Kardashian Barker comes from a different angle. Her wellness brand, Lemme, has leaned into routines, supplements, and the language of long-term care. It’s less about instant transformation and more about consistency, ritual, and feeling proactive about your body.
Skin Glaze Gummies sit squarely at the intersection of those philosophies. They promise the glow of beauty culture with the calm credibility of wellness — at least in theory.
Skin Glaze Gummies are presented as part of a modern self-care routine that merges beauty and wellness.
(Lemme/Instagram)What the gummies are, according to the brands
The sisters describe Skin Glaze Gummies as a product designed to support skin from within, positioning them as part of a daily routine rather than a miracle fix. The language is careful. There’s no promise of overnight transformation, just support, consistency, and glow-adjacent optimism.
That distinction matters. In today’s regulatory and cultural climate, brands are walking a fine line. Consumers are savvier, more skeptical, and quicker to call out exaggerated claims. By framing the gummies as a supplement to existing routines rather than a replacement for skincare or medical advice, the launch stays within familiar, safer territory.
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Kylie Jenner and Kourtney Kardashian Barker promote their newest beauty-wellness product, Skin Glaze Gummies
(Lemme/Instagram)Why this product makes sense right now
If this had launched five years ago, it might have felt premature. In 2026, it feels perfectly timed. Beauty consumers are tired of adding more products to their shelves, but they’re still open to adding something to their routines. Wellness, especially in edible form, offers a sense of effort without clutter.
There’s also a deeper appeal at play. Gummies are friendly. They don’t feel clinical or intimidating. They turn self-care into something approachable, even playful. In a world that feels increasingly heavy, that matters more than we admit.
The Skin Glaze Gummies launch reflects the growing crossover between cosmetic brands and wellness products.
(Lemme/Instagram)So, hit or miss?
As a cultural move, it’s a hit. The collaboration makes sense, the timing is right, and the conversation it’s sparked proves there’s still appetite for beauty-wellness hybrids. As a product, it lands in familiar territory. It’s not revolutionary, but it doesn’t need to be.
What Kylie Jenner and Kourtney Kardashian Barker are really selling here isn’t just a gummy. It’s the idea that beauty and wellness don’t have to compete, that they can coexist in a single, easy ritual. Whether consumers stick with it long term is another question entirely.
Skin Glaze Gummies won’t end the debate around celebrity wellness, and they won’t convert skeptics overnight. But they do reflect where the industry is headed. In 2026, beauty isn’t just about what you put on your face. It’s about how you frame care, routine, and intention. On that front, this launch feels less like a gamble and more like a calculated, very on-brand step forward.