Legacy Motor Club, co-owned by seven-time NASCAR Cup Series champion Jimmie Johnson, has announced a huge sponsorship extension with Dollar Tree. The $22.3 billion company will be a full-season partner through 2028, providing long-term support for the growing NASCAR team.

Dollar Tree joined Legacy at the start of the 2024 season and signed a multi-year deal to put its branding on the team’s Cup Series cars for all 38 races.

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With the extension, Dollar Tree will continue to sponsor John Hunter Nemechek’s #42 car and Erik Jones’ #43 car and be front and center at NASCAR weekends for years to come.

The renewed deal gives Jimmie Johnson’s team stability as it grows, and Dollar Tree exposure to one of the most loyal fanbases in sports. NASCAR insider Bob Pockrass first reported the news which was later confirmed by the team and the company.

“We’re excited to extend our partnership with LEGACY MOTOR CLUB through 2028,” said Rick McNeely, Chief Merchandising Officer, Dollar Tree.

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Stability for Legacy Motor Club

Jimmie Johnson’s Legacy Motor Club has been working on being more consistent in the Cup Series. They rebranded in 2023 and then switched manufacturers from Chevrolet to Toyota in 2024. So the team has been adding pieces to the puzzle on and off track. The lucrative Dollar Tree extension is another step towards building something long-term.

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Team CEO Cal Wells III called Dollar Tree “a foundational partner” and said the continued support will allow Legacy to focus on performance and build towards its championship goals.

That’s important. Nemechek in his first full-time Cup ride with Legacy grabbed a top-five at Daytona earlier this season. Jones after an injury early in the year, has been working his way back into form. Both drivers are still on the bubble of playoff contention but showing signs of progress.

With Dollar Tree staying on board the team has more runway to keep improving. And for the retailer the NASCAR platform continues to offer massive reach, especially with fans that closely match its nationwide customer base. Dollar Tree will be on the car this weekend and for years to come.

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